The Honest Company's biggest draw may be it's eco-friendly baby products, but the fun, colorful designs of Jessica Alba's new company's diapers will draw mamas in. She told us the lack of color in natural diapers inspired her new designs. "If it was eco, it was a green leaf, or it was beige, or it was oatmeal-colored. I'm a modern, colorful person and I like beautiful things. If I'm going to be changing my baby's diaper all day — which I am — or I'm going to be using household cleaners, I'd really like it to be aesthetically pleasing, if it can."