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Shepard Fairey Launches We the People Campaign

The Artist Who Designed Obama's "Hope" Poster Is Back With a Captivating New Campaign

Shepard Fairey's iconic "Hope" poster from President Barack Obama's campaign is instantly recognizable — and if all goes according to plan, his new campaign posters will be after the inauguration too. Commissioned by The Amplifier Foundation, a self-described art machine for social change, Fairey teamed up with Jessica Sabogal and Ernesto Yerena to release a series of posters for a new project: We the People.

Their goal is no small feat. According to the campaign's Kickstarter, they intend to flood DC with the posters on the day of the inauguration. While people can purchase the series online, The Amplifier Foundation has another more accessible aim: raise enough money to purchase ads in The Washington Post so people can "carry them into the streets, hang them in windows, or paste them on walls."

By an overwhelming margin of over a million dollars, Amplifier is well on the way to reaching its goal: it raised $1.3 million after aiming for $60,000. While many of the series' poster sets are already sold out, you can still purchase a postcard version that will be sent to President Donald Trump.

Fairey's design is reminiscent of his original "Hope" poster, but features three women: a Muslim woman in an American flag hijab, a black woman, and a Latina woman. Each poster is inscribed with a different call to action as well: "We the people are greater than fear," "We the people defend dignity," and "We the people protect each other."

A Native American woman is featured on Yerena's design, reminding the viewer that "We the resilient have been here before."

Sabogal's depicts two women embracing, inscribed with "We the indivisible." The artists also worked with photographers to render the people depicted in the prints.

I got the call from the The Amplifier Foundation on Christmas Eve asking Obey Giant and Ernesto Yerena Montejano and I...

Posted by Jessica Sabogal on Wednesday, January 11, 2017

Speaking to CNN, Fairey explained why they decided to use these particular photographs. "We thought (they) were the three groups that had been maybe criticized by Trump and maybe were going to be most, if not necessarily vulnerable in a literal sense, most feeling that their needs would be neglected in a Trump administration," Fairey said.

Instead of an abjectly anti-Trump message, We the People's purpose is to provide new symbols of hope and to remind Americans of our shared humanity. Fairey also described the campaign to CNN as an inclusive project. "It's really about making sure that people remember that 'we the people' means everyone, it means all the people," he said."But [it's] just reminding people to find their common humanity, and look beyond maybe one narrow definition of what it means to be American."

Since the Amplifier foundation well exceeded its goal, we're expecting to see prints of these posters all over Washington DC.

We've reached out to Shepard Fairey for comment.

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