Hailey Bieber's 36 Best Bikini Moments

Hailey Bieber has a penchant for bikinis — and not just because she's a Victoria's Secret model debuting the brand's swimwear line. The 26-year-old has been choosing two-pieces over maillots for years, and her Instagram feed is proof. Bieber tends toward strappy looks with unexpected ties at the center of the bust or rising high on her hips, and she never shies away from a cheeky thongkini moment. When it comes to finishing off her beach or poolside look, Bieber has experimented with everything from body chains and her signature gold hoops to baseball caps, bucket hats, and bangles. She also loves to flaunt layered beaded necklaces and usually opts for a natural makeup look.

Her latest crop of bikinis comes all at once, courtesy of her Rhode skin-care company. Bieber is launching her Passionfruit Jelly Peptide Lip Treatment, which called for a tropical-inspired beachside shoot lensed by Cameron Hammond. The swimwear she chose felt slightly unexpected. Though her brown bottom by Alt Swim was on point, considering her usual go-to silhouettes, her Sicilia cycling top felt like an impromptu twist. Bieber wore the retro design unzipped to bare a hint of cleavage. Its crop allowed for all eyes on her layered belly chains, and she piled on the chunky bangles to coordinate with her yellow hoop earrings. While it was subtle, many of the photos highlighted her tattoos, including the "Baby" scrawl at the top of her thigh. Of course, her sun-kissed glow and wet brown bob were all part of the mastered aesthetic.

But that's not the only swimsuit on her roster worth talking about. Along with even more from her latest Rhode series, admire all our favorite moments of Bieber in a bikini ahead.

Hailey Bieber Bikinis

Bieber styled a golden string bikini for her Rhode Passionfruit Jelly Peptide Lip Treatment photo shoot, released in April 2023.

Hailey Bieber Bikinis

Bieber's Heavy Manners bikini, selected for her spring 2023 Rhode shoot, features tropical flowers against a lime-green background and a tie at the triangle bust.

Hailey Bieber Bikinis

Bieber channeled her sporty side yet again in a cheeky brown Alt Swim Aya side bottom, finished with a Sicilia cycling shirt that she wore as a rashguard with chunky hoops and bangles.

Hailey Bieber Bikinis

Another one of Bieber's Rhode bikinis was this golden-yellow bandeau styled with a belly chain, more acrylic bangles, a beaded choker necklace, hoops, and white bottoms.

Hailey Bieber Bikinis

Bieber wore a red, white, and blue Solid & Striped two-piece for Memorial Day in 2016.

Hailey Bieber Bikinis

Bieber's simple triangle two-piece was lined with red piping for this beachside moment in May 2016.

Hailey Bieber Bikinis

In December 2015, Bieber styled a romantic off-the-shoulder crop top over a strappy black triangle bikini.

Hailey Bieber Bikinis

Bieber showed off her Tommy Hilfiger runway look backstage in 2015, which involved a beaded string bikini set.

Hailey Bieber Bikinis

Bieber lounged around in a classic black two-piece in August 2015.

Hailey Bieber Bikinis

In 2015, Bieber and Kendall Jenner posted a Polaroid from a photo shoot, for which she wore a white-and-peach-colored suit.

Hailey Bieber Bikinis

In June 2015, Bieber rinsed off in an outdoor shower while wearing a metallic balconette bikini set.

Hailey Bieber Bikinis

Bieber opted for an all-white style in 2015. Her triangle top featured mesh inserts at the bust.

Hailey Bieber Bikinis

Bieber opted for a casual sporty look in 2014, mixing and matching her pieces in a black cutout bikini top and white boy shorts. She added a baseball cap for good measure.

Hailey Bieber Bikinis

Bieber's gray bikini top was trimmed in black to match her simple bottoms in this shot from 2015.

Hailey Bieber Bikinis

Bieber showed some spirit for Brazil, playing up the color scheme with a floral bikini bottom in June 2014.

Hailey Bieber Bikinis

In July 2017, Bieber chose this green strappy style by Essentials For Zula.

Hailey Bieber Bikinis

Bieber showed off her tan in 2017 in a sporty red bikini.

Hailey Bieber Bikinis

Bieber's Danielle Guizio design came with a twist — quite literally — when she posed for photos in 2017, finishing her ensemble with gold jewelry and a top bun.

Hailey Bieber Bikinis

Bieber's Barbie-pink bikini was from Solid & Striped when she went jet skiing in May 2017.

Hailey Bieber Bikinis

Bieber took a mirror selfie in this two-piece set by Same Swim, posting it to her feed in February 2017.

Hailey Bieber Bikinis

Bieber has a thing for neon suits. She wore this Solid & Striped Elle bikini while boating on July 4 in 2017.

Hailey Bieber Bikinis

In 2017, Bieber posed in a strappy kiwi-green two-piece while in the water with Jordyn Woods.

Hailey Bieber Bikinis

In 2021, Bieber looked sweet in this pink bikini set from Triangl, which she accessorized with hoops and body chains.

Hailey Bieber Bikinis

Bieber had a vintage moment in Dior in April 2020.

Hailey Bieber Bikinis

Bieber paired her white bikini with a button-down, styled open as a cover-up. She finished the moment with a straw cowboy hat for some cabana shots in Jamaica in 2019.

Hailey Bieber Bikinis

Bieber styled a cheeky golden-yellow bikini with Nikes, also showing off her tiny hip tattoo, in 2020.

Hailey Bieber Bikinis

Bieber styled a white terry-cloth bikini with an oversize button-down, jewelry, and a velvet scrunchie while enjoying a cup of coffee poolside in 2019.

Hailey Bieber Bikinis

Bieber styled her sculptural black bikini with white sneakers for a casual weekend shot in September 2020.

Hailey Bieber Bikinis

Never one to shy away from a cheeky style, Bieber wore a pink floral two-piece to remind her followers to vote in September 2020.

Hailey Bieber Bikinis

Enjoying a sun-kissed moment with husband Justin Bieber, Bieber styled a black two-piece underneath a blue linen button-down for a beach shot in 2020.

Hailey Bieber Bikinis

Bieber opted for a tie-dye set in 2021, posting a dump that also included a royal-blue and yellow bikini.

Hailey Bieber Bikinis

Bieber kept it classic in 2021, accessorizing her pink-and-yellow floral bikini with friend Kendall Jenner's 818 Tequila.

Hailey Bieber Bikinis

Bieber wore a sporty light-blue bikini, accessorized with lots of bling and bright sunglasses, in a post from December 2017.