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JooZoo: Spoiled Sweet or Spoiled Rotten?

That's not a fancy dog tag, it's JooZoo, a new portable mp3 player for pets created by Korean company Innobitz. I'm not quite convinced it will relieve pet's stress and improve health as the company claims, and a doggy mp3 player seems like just another gadget for those with money to burn.

And, actually, quite a bit of cash burns at that – this 18-karat gold and diamond-encrusted device costs between $1,500 and $2,000. Am I overreacting here? I know you have an opinion, too, so share it with me!


Join The Conversation
catherine500 catherine500 9 years
This dog is so beautiful!! Can someone please tell me what breed it is???
gumdrops334 gumdrops334 9 years
wow thats 4 months rent, so that my dog can be soothed? screw that! my filthy rich friends wouldn't even buy this.
mbrown81 mbrown81 9 years
Expensive much, no way. thats just crossing the line into crazy town.
nancita nancita 9 years
This just cracks me up. If people are willing to spend $1,500 on something that pointless, they deserve to part with their money. :)
roxyb roxyb 9 years
too much!!
wynter wynter 9 years
That would terrify mine!
Gabriela14815884 Gabriela14815884 9 years
What would my pet need an MP3 player??? What am I suppose to upload for him, doggie barking noises?? PUH-LEASE lol
nikodarling nikodarling 9 years
#1 I think this would scare my dogs more than it would soothe them #2 I don't even have enough money to buy myself something this extravagent
Lovely_1 Lovely_1 9 years
Holy expensive!!!! No, I wouldn't get that for my pup!
Random2 Random2 9 years
I don't have $2000 to spend on me right now! It's all going to the university as they insist on tuition payments.
tbgallagher tbgallagher 9 years
Useless for me! My puppy is deaf!
BinkyP BinkyP 9 years
This thing would just annoy my dog!
Dollylo Dollylo 9 years
Totally ridiculous!!
lostbronte lostbronte 9 years
tawvry tawvry 9 years
That is quite possibly the most ridiculous thing I've ever seen. Worse than the "dog house."
NurseBossyBum NurseBossyBum 9 years
Yeah, my dog(s) would eat it right off the collar. May as well throw them two grand and say "enjoy your lunch".
MandyJoBo MandyJoBo 9 years
Good find, Sugar. This is actually one pet product I could NEVER justify buying!! LOL Whaaaaaat?!
cherrygirl143 cherrygirl143 9 years
$2,000???!!! That's couple of mortgage payments! Hell no!
aimeeb aimeeb 9 years
This is insane...
emalove emalove 9 years
This is pretty silly...
PrincessTracy PrincessTracy 9 years
that's ridiculous
karisaamy karisaamy 9 years
Come On, no normal person would buy this
vinnie vinnie 9 years
that would be in my dog's digestive track within 5 minutes!!
AujahAcorn AujahAcorn 9 years
Angelica Angelica 9 years
So rotten!
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