Lil Bub [1] wants you to help the ASPCA [2] raise funds for cats that need special care or a little extra help getting adopted due to developmental disabilities or mobility impairments. She held a purr-filled press conference to share with fans how to donate. In addition to direct dollars, eight to 10 percent of the purchase price of items in the Bub Store [3] and at least 10 percent of Lil Bub's earnings from licensed products will be donated to the fund. Click to watch the ever-adorable Lil Bub share the news and to find out how you can help.