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Mischa is Out of Work...Again

In what we can only describe as a misguided marketing move, bebe has decided to replace Mischa Barton as their spokesmodel and use Rebecca Romijn instead. The former Mrs. Stamos is gorgeous, of course, but doesn't really seem to fit with bebe's target demographic. Plus, Mischa's looking pre-ty good in the ol' bikini recently. Here's more:

"Rebecca Romijn is a strikingly beautiful, multi-talented star, who exudes a sexy and playful elegance that is the essence of the bebe woman," said Manny Mashouf, Founder and Chairman [of bebe].

"Rebecca is very much like Mystique, the action character she has portrayed in the blockbuster X-MEN franchise," continued Mr. Mashouf. "She is fearless and self confident and these are qualities that resonate with women today."

"bebe continues to push the limits on sexy," commented Greg Scott, Chief Executive Officer. "In that spirit, Rebecca embodies key attributes of the bebe brand - sensuality, sophistication and effortless beauty."

And what is Mischa, chopped liver? Someone better give that girl another job, and quick. After all, she's got her puppy and sharply dressed boyfriend to take care of. For lots more cute pics of Mischa and Ziggy just












Join The Conversation
WatchMeSparkle WatchMeSparkle 10 years
I like both girls, honestly- but isn't Rebecca a little old for Bebe? I used to shop there when I was in college...and I'm pretty certain I won't be shopping there anymore (I'm 25) Did I miss the boat here? I mean, Mischa wasn't exactly perfect for Bebe either, but I don't think that Rebecca is the right fit either...
flutterpie flutterpie 10 years
im not the biggest mischa fan but i think this ad campaign was something she did well. she definently has the right look for the clothes, it will be interesting to see what rebecca romijn brings to the table
blondie01 blondie01 10 years
i've always liked her style
Fantasia1 Fantasia1 10 years
what else did she work on except the OC?
PetuniaGirl PetuniaGirl 10 years
Too bad for Mischa. It was always so funny to flip through magazines and see her all slutted out in her Bebe ads, and then you'd turn the page and she's looking all prim and proper in her Keds ads. Rebecca Romjn does seem a bit likw yesterdays news, but I love the validation that women in their 30's are still hot.
JK-Boogie JK-Boogie 10 years
Did she ever have a job? This girl is as good as useless
vmruby vmruby 10 years
I'm definitely not a fan of Mischa's but IMO i think she is better suited for it than Rebecca is.........
Luxifer Luxifer 10 years
maybe this means her 15 mins are fading.
BlondeSugar BlondeSugar 10 years
I SUC'd the comments, but I think it's weird that they would opt for a woman in her 30s to represent a teen-twentysomething brand. :shrugs:
redegg redegg 10 years
Perhaps they wanted someone with some muscle tone- make way for Rebecca! Yeah! So tired of looking at Mischa's stovepipe legs.
Tiinnaaaa Tiinnaaaa 10 years
i love her! :) Shame she left The OC.. she has such a nice body.. :/
Neural Neural 10 years
Well, good for Rebecca. I'm always glad when the older chicks can still get gigs. :)
rubialala rubialala 10 years
Rebecca is a great replacement. Maybe bebe is trying to broaden the age range of their target customer. Why is Mischa famous? From the O.C.? Eh, whatever. I wouldn't be sad if I never saw her again.
notoriousrem_22 notoriousrem_22 10 years
i never understood why she was "famous" to begin with...her campagne with bebe last year sucked, she's not pretty and she isnt a "star" in anyway...rebecca is beautiful, accomplished and a stronger name/face for the brand... "stay far from timid, only make moves when your hearts in it and live the phrase sky's the limit."
NduguNStephie NduguNStephie 10 years
i totally agree with aphrodite!
aphrodite aphrodite 10 years
I could care less who their spokesmodel is, I think Bebe's clothes are trashy and cheap.
courtneyjade courtneyjade 10 years
i cannot stand mischa barton. i think anyone is a better choice for bebe!
Imabeliever Imabeliever 10 years
Perhaps they wanted someone whose image doesn't involve greasy men in tuxedo shirts..
NduguNStephie NduguNStephie 10 years
I think that Misha has the - I can be very fat - look.
likenicole11 likenicole11 10 years
I think Mischa looks wonderful and I will always love her. I miss her so much on the OC and I'm sad Bebe dropped her. I'll never shop there again in my life.
zeldapommeroy zeldapommeroy 10 years
Mischa is a "celebrity" that I just never got. Rebecca is gorgeous.
honeysugar28 honeysugar28 10 years
I'm surprised the chose Rebecca maybe Mischa was too teeny bopper for Bebe and they want to portray a more mature image. Still I liked her as a model for Bebe.
Fantasia1 Fantasia1 10 years
hate her
pinkparadise42 pinkparadise42 10 years
I have never been a fan of it really doesn't bother me for Bebe to drop her. I am surprised that they would choose Rebecca but all in all, I think she is a good pick. She is beautiful and I think it is great that they want to mix it up a little bit as opposed to sticking to the same "type" of models for their ads.
gagirl gagirl 10 years
She is so homely. I don't know why any designer would use her as a model.
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