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Story Behind the Scenes: Clydesdales and Dalmatians

Dogs and horses, I'm sold! Of all the Super Bowl hits and misses, I've gotta say that the Budweiser commercial of a horse with a dream topped my list. Off the bat, I love checking out these horses and their doggie pals — did you know that the Dalmatian was introduced to the traditional Budweiser Clydesdale procession on Mar. 30, 1950 to celebrate the opening of the Newark brewery?! These companions to the hitch had a vital role during the early days of brewing, they were trained to protect the horses and guard the wagons while the drivers went in to make their deliveries. Nowadays, they typically ride shotgun, perched atop the wagon next to the driver anytime the Budweiser Clydesdales make a public appearance — each hitch, hamlet, and theme park usually has two Dalmatians each!

Curious to hear more (and see this year's commercial), then just


According to Jim Poole, general manager for Clydesdale Operations, the dogs and horses have a strong bond as they are introduced (and obedience trained) since puppyhood . . . and often the pooches sleep in the stables at night, too! "People really love the Dalmatians," added Poole. "Along with the Clydesdales, they are another great tradition and symbol for Anheuser-Busch." It makes so much more sense why they chose this doggie to inspire Hank to get in shape and join the ranks of the famed Budweiser Clydesdales — the pony and pooch were probably already good pals!

Join The Conversation
Soniabonya Soniabonya 9 years
great commercial. love the horses and dogs :)
Ashenturtle Ashenturtle 9 years
This one was my favorite!
cherrygirl143 cherrygirl143 9 years
I loved the ad. It reminded me of my Dalmatian, Austin (God rest his spotted soul) so I actually got a little sad. I sure miss him :( Dalmatians get a bad rap a lot of times so I was happy to see such a sweet commercial. Hank is a beautiful animal!
cubadog cubadog 9 years
This was definitely my favorite ad. I loved Hank.
redheath redheath 9 years
This was the best commercial ever.. not that I'm biased or anything... My own two dals would be proud! :)
laluna27 laluna27 9 years
This add was sooo cute! def. one of my favorites!
tkoblondee tkoblondee 9 years
Love the high 5!!
wakeupandora wakeupandora 9 years
manay manay 9 years
how cute!
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