We've got something spicy in the works! Popsugar is kicking off its first-ever 2026 Sex Awards in celebration of the most pleasure-inducing products on the market. From vibrators to smutty books, lingerie, lube, and games — there's a lot to feel good about in the pleasure department.
Our goal? To find the most unforgettable sex products to indulge in and delight in this cuffing season. The winners will be selected by our trusted team of Popsugar editors and industry experts. These journalists and subject-matter experts will crown the 15 hottest items of the last five years that they reach for again and again.
Eager to learn more? Here's everything you need to know about submitting products for Popsugar's 2026 Sex Awards.
How to Submit Products for Consideration
Brands can fill out an entry form to submit their products [1] for consideration by the panel of judges (members of the PS team). For Popsugar's 2026 Sex Awards, we will be accepting submissions from July 13 at 9:00 a.m. EST until August 3 at 5 p.m. EST.
Here are a few things to remember before entering a submission:
- Please fill out one entry form per product. For multiple submissions, fill out one form per entry and submit a separate fee for each product. There is no need to submit separate forms for multiple shades of the same product.
- We require a fee of $150 to be paid for each product submission via the Stripe link [2]. You'll need to include your Stripe payment confirmation ID in the submission form. The fee is nonrefundable.
- Both the payment and entry form must be submitted by the deadline; Popsugar is not responsible for payments absent an accompanying entry.
- Late submissions will not be accepted under any circumstances.
- You can submit any new product launched between January 1, 2021, and August 31, 2026. There are no exceptions.
- Limited-edition products will not be considered.
- After we review all submissions, we will be in touch about samples for any products that our judges are considering but have not previously had the chance to test.
See here for the Popsugar Sex Awards terms and conditions [3].
Next Steps: Samples and Testing
After we review all submissions, we will be in touch about samples for any products that our team is considering but has not previously had the chance to test.
We will not be able to test products that arrive after our sample deadline, so please be on time. From there, our editors will begin testing (and re-testing) to find the very best. Only winning products will be notified at the time of publication.
Frequently Asked Questions
Q: When are the winners being announced?
A: Winners will be announced mid-September.
Q: What if the product is launching within the acceptable time frame, but no product link exists?
A: This is OK, as long as you still have samples for editors to test. The product will need to have at least a preorder link by August 31.
Q: Are reformations accepted?
A: Products must be newly launched between January 1, 2021, and August 31, 2026. Reformations are OK as long as substantial changes were made to the product, but simply the "revitalization" or repositioning of a product is not eligible.
Q: Are new shades or colorways of existing products eligible?
A: Yes, they qualify.
Q: Are limited-edition products accepted?
A: No, limited-edition products are ineligible.
Q: Are the awards open to UK brands or just US?
A: The product/brand can be UK-based, but it must be widely available to shop in the US.
Q: Are apps/digital products being considered?
A: Yes, product-dependent. We have a "Games" category, which can include apps and digital product submissions.
Q: Are supplements eligible?
A: No, supplements are not eligible.
Q: Are men's and women's products both eligible?
A: Yes.
If you have any further questions, you can reach us at popsugarawards@popsugar.com.
Thanks!