POPSUGAR

The Amazon Black Friday Deals a Shopping Editor Says Will Sell Out First

Nov 25 2025 - 7:25am

Amazon's Black Friday deals have officially taken over, and the markdowns this year are no joke. Page after page is packed with buzzy beauty finds, editor-loved home upgrades, under-$50 gems, and splurge-y gifts you'll want to claim before anyone else does. To save you the scroll, I pulled the most worthwhile discounts — the ones that actually live up to the hype and make checking off your holiday list feel ridiculously easy. So let's get to it . . .

In This Post:

The Best Amazon Black Friday Deals:

Looking for even more sales? Shop more of PS's Black Friday [6] deals and subscribe to our newsletter [7] for more shopping recommendations.

Update on November 25, 2025 at 10:00 a.m. ET: Updated prices and checked stock for all products including my go-to Bissell carpet cleaner.

Best Black Friday Beauty Deals

COSRX Snail Mucin Repairing Serum [8] ($13, originally $25)

If you're a fan of beauty products, we refuse to accept that you haven't heard of this TikTok-viral snail mucin before. Thousands of shoppers — including one of our editors — love how well it moisturizes and soothes their skin. See how radiant our editor's skin looks in our COSRX Snail Mucin 96% Power Repairing Essence review. [9]

Editor Quote: "It's been months since I started using the essence daily. I use it after cleansing and before applying moisturizer, and I am a complete convert. Though I was worried the additional skin-care step would clog my pores over time, leading to pimples and what have you, my skin's texture has actually improved, and it feels way more even now. The hydration payoff is also huge, and I feel like it actually helps my moisturizer work better, too. For a while, I had been feeling as though the cream would just sit atop my skin after application, and now I feel like it's actually penetrating through and sinking in. Best of all, I finally feel close to glazed doughnut status." — Kelsey Garcia, lifestyle director

IT Cosmetics Superhero Mascara [10] ($14, originally $28)

If you're on the hunt for a mascara that actually transforms your lashes, consider this your sign to try IT Cosmetics' Superhero Mascara. Trust us, the before-and-after photos in my IT Cosmetics Superhero Mascara review [11] speak for themselves.

Editor Quote: "What I love about the IT Cosmetics Superhero Mascara is how well it enhances the volume and length of my super-straight lashes without clumping them together." — Marisa Petrarca, contributing shopping editor

Revlon One-Step Volumizer Plus [12] ($30, originally $36)

Few hairstyling tools are as iconic as this one from Revlon. It's the secret to blowouts that look fresh from the salon — and one of the most affordable options in the category. This second-gen version has a slimmer barrel for more control, plus a detachable brush head that makes it way more portable. Learn more about it in our Revlon One-Step Volumizer Plus review [13].

Editor Quote: "The biggest difference I noticed between this brush and others I've used in the past is how well my hairstyle stayed put. Although I think I've pretty much mastered the '90s blowout, I've often found that the look can fall throughout the day if I don't use a ton of hairspray or texture spray. I didn't use either after the Revlon One-Step Hair Dryer, and my flipped-in ends lasted even after a night of sleeping on them." — Renee Rodriguez, senior staff writer and social producer

Crest 3D Whitestrips Professional Effects [14] ($30, originally $46)

Whitestrips can be annoyingly expensive, which is why we keep a close eye out for discounts during major savings events. This version is a fan favorite, with predominantly five-star reviews praising its results. If you're curious about the results, check out my Crest 3D Whitestrips review [15]. I tested them in the final days before my wedding, and (spoiler) they got the job done.

Editor Quote: "What truly impresses me about Crest 3D Whitestrips is how effective they are. Even though it had been well over a decade since I last used them, I couldn't resist trying them again and added them to my virtual Amazon shopping cart. The box boldly claimed they could 'remove over 15 years of stains in three days,' which initially made me a bit skeptical. However, the results speak for themselves." — Marisa Petrarca, contributing shopping editor

Aquasonic Black Series Ultra Whitening Toothbrush [16] ($30, originally $50)

This electric toothbrush has nearly 100,000 five-star ratings on Amazon and consistently ranks among the retailer's top sellers. It comes with eight brush heads, so you won't have to think about replacements for a while (a relief, honestly), and it even includes a portable travel case.


Shark Beauty FlexStyle Hair Blow Dryer & Multi-Styler [17] ($199, originally $350)

The Shark Beauty FlexStyle Hair Blow Dryer & Multi-Styler launched not long after another (much pricier) viral version, but in my opinion — and that of our staff shopping writer who owns it too — this one's even better. It comes with auto-wrap curlers, a paddle brush, and a round brush, making it easy to create a range of styles. The blow dryer itself also folds from a traditional shape back into the base, which is downright genius. And right now, it's $100 off. See it in action in our Shark Beauty FlexStyle Hair Blow Dryer & Multi-Styler review [18].

Editor Quote: "The Shark FlexStyle transforms from a blow dryer into a hair styler. This is something I personally love because I like to get my hair almost completely dry before I style it. It has a button that allows it to rotate from its blow-dryer shape back into a styling wand, and from there you can use one of its attachments to get your desired result. As someone who was a heavy Revlon user, I personally use its oval brush to style my hair straight, and it does a great job. It's powerful and fast, and it uses low heat to style my hair." — Haley Lyndes, staff shopping writer

Best Black Friday Clothing and Accessory Deals

GAP Ribbed Tank Top [19] ($7, originally $17)

As someone who basically lives in a tank top and jeans, this deal has my name all over it — and now that I've already added a few colors to my cart, I feel ready to share. It comes in clean monochromes or versions with "GAP" splashed across the front if you want to rep the brand the way so many fashion girls are doing right now.

Anrabess Oversized Crewneck [20] ($26, originally $45)

This oversized sweater is famous on both Amazon and TikTok for how cozy it is. One of our editors agrees so much, she even compares it to her Barefoot Dreams Blanket [21], as do many other shoppers. Find out more in our Anrabess Oversized Fuzzy Knit Sweater review [22].

Editor Quote: "What I love most about the Anrabess Oversized Fuzzy Knit Sweater is how soft it is. The look and feel remind me of my Barefoot Dreams Blanket [23], and I'm not alone in this. At the time of writing, 25 shoppers have compared it to one as well. The best part is that it doesn't make me feel overly hot throughout the day, likely thanks to its slightly oversized fit. I appreciate that it's thick and stitched tightly, ensuring it's not see-through, which makes it feel very high-quality. The large, folded cuffs are such a stylish addition as well." — Marisa Petrarca, contributing shopping editor

Kendra Scott Elisa Pendant Necklace [24] ($36, originally $90)

I don't have the direct evidence to back this up, but it sure seems like this necklace is one of the most popular of all time. It's the top-seller among all of Amazon's necklaces, with thousands of five-star ratings to its name. It comes in both gold- and silver-plating options, along with a wide range of colored stones. If you're in need of a gift for the holidays, we're pretty sure at least one person on your list would appreciate this as a present. Learn more about it via our Kendra Scott Elisa Pendant Necklace review [25].

Editor Quote: "The Kendra Scott Elisa Pendant Necklace arrived prepackaged in a branded gift box, topped with a ribbon tied into a bow. The presentation felt luxurious, so it's no surprise that so many people in the reviews section mentioned receiving it as a gift or giving it. It basically comes fully wrapped, perfect for stuffing into a stocking or topping with a bow and a personalized name tag. Another thing I love is how easy it is to style. That might just be the case for me since I went with a neutral-colored stone, but I've found that it looks good with everything. I've worn it with casual everyday attire like a long-sleeve turtleneck or a T-shirt, and dressier ensembles as well." — Marisa Petrarca, contributing shopping editor

SHEFIT Ultimate Sports Bra [26] ($63, originally $74)

This is one of the most well-known sports bras for people with bigger chests who want true, high-intensity support. And it's not just for workouts; one of our editors and countless Amazon reviewers say it's also a lifesaver for pregnant or breastfeeding moms, or really anyone who wants maximum support. Learn more about it via our SHEFIT Ultimate Sports Bra review [27].

Editor Quote: "I've put the Shefit Ultimate Sports Bra to the test during everything from low-impact activities [28] like pickleball to high-impact workouts like running (though running is officially on pause for me at this stage of pregnancy), and it performed in both scenarios. I also love that it has a zipper guard to prevent chafing during exercise, and I've yet to experience any discomfort mid-workout — besides some underboob sweatiness due to the bra's thick fabric (it's made of 88 percent nylon and 12 percent spandex)." — Marisa Petrarca, contributing shopping editor

Best Black Friday Tech Deals

Anker iPhone 17 Portable Charger [29] ($19, originally $30)

Regular travelers — and anyone whose phone seems to die at the worst possible moment — need a portable charger like this in their life. Toss it in your handbag or personal item and enjoy that instant sigh of relief when you realize it's there and your battery's dipping below 20 percent.

Apple AirTag [30] ($18, originally $29)

Gearing up for a hectic season of holiday travel? These little trackers will come in clutch for keeping track of your checked bags on flights or trains. As one former Popsugar editor detailed in her review of Apple AirTags [31], the compact gadgets make it so easy to track an item's exact whereabouts straight from your smartphone.

Editor Quote: "I thought these little devices were brilliant. Each AirTag is tiny; all four fit in the palm of my hand, as shown above. They took about 30 seconds to set up; all you need is your iPhone close by, and they pair automatically. I bought a four-pack because my family had four checked bags, and I named each one for the colored luggage tag on each bag, so I would know which was which. Using the Find My app that's installed on all iPhones, I was able to track our bags from check-in until takeoff, and again when we landed back in the States. I saw them all together in the European airport, and I was even able to track, based on an airport map, that they moved with us when we had to change planes due to an electrical issue. Sure, I was a little paranoid, but it made me feel that much better after hearing about almost everyone I knew losing their luggage." — India Yaffe, former associate shopping editor

Apple AirPods 4 Wireless Earbuds With Active Noise Cancellation [32] ($110, originally $179)

If you're still using the OG AirPods you bought in 2017 — or you've somehow never owned a pair at all — Walmart has a major deal on Apple's newest model with Active Noise Cancellation. (Bye, subway rumble and office chatter.) They're the best version yet in terms of microphones and sound quality, and there's also a non-ANC option [33] ($69, originally $129) on sale for nearly half-off.

Beats Studio Pro with AppleCare+ for Headphones [34] ($189, originally $379)

You don't have to spend a fortune on good headphones, but if you're willing to splurge a bit, this editor-loved pair is definitely worth considering. One of our staffers swears by them for everything from long walks and work calls to listening to music and podcasts. They even feature Spatial Audio personalization, making the sound feel immersive, like you're in a movie theater. Learn more in our Beats Studio Pro Headphones review [35].

Editor Quote: "There are two listening modes: fully-adaptive Active Noise Cancelling (ANC) and Transparency mode. I'll be honest: I never once tried to use transparency mode on my AirPods, nor did I know it was an option until just recently. Nonetheless, it's super easy to switch between the two with the Beats Studio Pro headphones; you just double-press the power button (the same one you use to sync it with your other devices). The noise-cancellation effect is excellent; I'm able to hear when someone's speaking to me while canceling out background noise almost entirely." — Marisa Petrarca, contributing shopping editor

Samsung 65" Frame TV [36] ($995, originally $1,298)

With the Frame TV, guests regularly mistake your television for a framed piece of art — and that's exactly the point. You choose the artwork that speaks to you and complements your space, and it displays on the screen whenever you're not using it as a TV. We break down everything you need to know in our Samsung 65" Frame TV review [37].

Editor Quote: "The Frame TV tugs at my minimalist heartstrings. Instead of the jumble of thick black cords that need to be corralled with other TVs, the Frame TV has a single clear cable that is so thin it practically disappears. This single cord is 16-feet long and connects the TV to the One Connect Box. The One Connect Box is where you can plug in you external devices. We connected my son's Nintendo Switch and our Apple TV. Since the clear cord is so long, you have the flexibility of connecting everything from game consoles to satellite receivers to your TV without needing to place them next to the TV. It's a great option if you want to hang your TV in a tricky place, like above a fireplace mantle." — Angela Elias, contributing shopping editor

Best Black Friday Home Deals

Bedsure GentleSoft White Throw Blanket [38] ($12, originally $16)

Here's more proof you don't need to splurge to score something you'll use on constant repeat. This cozy blanket is a favorite among Amazon shoppers and our editors, who swear it's chic, unbelievably soft, and a fraction of the price of high-end options made with similar microfiber materials. Read all about it in our Bedsure GentleSoft White Throw Blanket review [39].

Editor Quote: "For context: I have used this blanket every day since it arrived in the mail; it's draped across my bed when I sleep at night, on my couch when I'm lounging around in the evenings, and even styled over my office chair while I'm working from my desk. It's become as much a staple of my everyday life as a good moisturizer or a cup of coffee, so it's fair to say there's very little I don't like about it." — Kyley Warren, former assistant shopping editor

BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner [40] ($85, originally $124)

The thousands of five-star ratings for this cleaning device don't lie — it's genuinely worth the hype. You can use it on pretty much anything: pet stains, red wine spills, stairs, car seats, you name it. While the OG (linked above) is the fan favorite, one of our editors is also obsessed with the newer BISSELL Little Green Mini Portable Carpet and Upholstery Deep Cleaner [41] ($75, originally $95), which is perfect for quick spot-treating. Get more details about the original Little Green in our review [42] — and read our separate review of the Little Green Mini [43] to compare the two.

Editor Quote: "As someone who lives in a smaller apartment space that requires me to clean it once (if not a few times) every week, I appreciate the portable and easy-to-use nature of this cleaner. The product is easy to assemble, as it comes mostly put together and simply requires that you join the actual cleaner with attachments like the flex hose storage bracket. Within a few minutes, you're ready to put the cleaner to work." — Kyley Warren, former assistant shopping editor

Our Place Always Pan 2.0 [44] ($99, originally $135)

The Always Pan 2.0 has rightfully earned its cult status. It replaces multiple pieces of cookware in one sleek, lightweight design, and the nonstick coating is hard to beat. Whether you're frying eggs or throwing together a quick one-pan dinner, it handles it all without a fuss (or stuck-on mess). Learn more about it in our Our Place Always Pan 2.0 review. [45]

Editor Quote: "The versatility of the Our Place Always Pan 2.0 is unmatched; you can cook breakfast, lunch, dinner, and dessert all in one place. I've been experimenting with this pan for a little while, and I've made everything, including fried eggs, chicken curry, pasta, and baked cinnamon rolls. I use this pan so much that it's perpetually sitting on my drying rack. I love that I can use it for most of my cooking needs, especially because I live in an apartment with limited kitchen storage space." — Anvita Reddy, former assistant shopping editor

Clorox HEPA Air Purifiers for Home [46] ($90, originally $140)

This little air purifier works overtime. It zaps odors, dust, and allergens with a HEPA filter for cleaner air in no time. If you deal with allergies you can't source for the life of you like me, throwing one of these in one or a couple of rooms in your home could be a game-changer.


Barefoot Dreams CozyChic Throw Blanket [47] ($124, originally $158)

This Barefoot Dreams blanket isn't just an editor favorite; it's a repeat mention from celebrities in our My Must Haves series (Khloé Kardashian [48] and Olivia Culpo [49], to name just two). It's unbelievably soft and makes the perfect gift, whether you're treating yourself just because or getting a head start on holiday shopping. Read what one of our contributing shopping editors had to say about it in our Barefoot Dreams CozyChic Throw Blanket review [50].

Editor Quote: "I expected it to be soft and warm since the brand is practically synonymous with all things cozy — the product name is "CozyChic" after all. That said, reading about how good it feels really doesn't do it justice. Like silk pajamas or a cashmere sweater, it's hard to justify the cost until you feel it against your skin. As soon as I took it out of the packaging, my 4- and 7-year-old boys dove for the couch to curl up with it and didn't want to get up. At 54 by 72 inches, it's also large enough for two people to comfortably share — no tug of war necessary." — Angela Elias, contributing shopping editor

Skylight Calendar: 15-inch Wall Planner Digital Calendar & Chore Chart [51] ($250, originally $320)

This digital calendar and chore chart is the perfect gift for anyone juggling a million things — or maybe you're the one who needs it (no judgment; same). It syncs with your phone to keep everything organized, and each family member can have their own profile for activities, appointments, and whatever else pops up. Get all the details in our Skylight Calendar review. [52]

Editor Quote: "There are plenty of things I love about the Skylight Max Digital Calendar, but what stands out most is how intuitive it is, and how easy it makes it for my husband and me to stay on the same page. We used to constantly get our wires crossed about who was doing what, and a shared Google Calendar never really stuck. With this device, though, we each have our own Skylight profile: his events show up in blue, mine in pink, and anything we're doing together can be assigned to both of us (or the whole family) with just a tap. Even our baby has a profile. While his "schedule" is mostly doctor's appointments right now, it makes it so much easier to separate baby-related events from my own and find them at a quick glance." — Marisa Petrarca, contributing shopping editor

Best Black Friday Fitness and Wellness Deals

Owala FreeSip Twist Insulated Stainless Steel Water Bottle [53] ($19, originally $30)

The Owala bottle is viral for a reason. Its leakproof twist top and genius sip-or-swig design make it stand out in a sea of stainless-steel lookalikes. It's insulated, too, so your drink actually stays cold (or hot) for 24 hours. One of our editors put it to the test and couldn't stop raving — you can read all about it in her review of the Owala FreeSip Twist Insulated Stainless Steel Water Bottle [54].

Editor Quote: "The twist-off cap is incredibly leakproof. I've dropped this in the gym many times, and not even a single drop comes out. Plus, there are barely any scratches or dents. I love that this is slim and can fit into my bags and cup holders. The insulated bottle keeps my water cold for over 24 hours, especially when I use ice. After using it for a few weeks, it's easily the one water bottle I gravitate towards the most." — Anvita Reddy, former assistant shopping editor

Vital Proteins Collagen Peptides Powder Advanced [55] ($36, originally $51)

This collagen-infused peptides powder is a favorite among PS editors and celebrities alike — it's even one of Jennifer Aniston's must haves [56]. Collagen is said to have a number of health benefits [57], and this particular supplement is designed to support the body's natural collagen production, which can ultimately improve the quality of hair, skin, and joint mobility. See the full product details in our Vital Proteins Collagen Peptides Powder review [58].

Editor Quote: "I love the collagen powder for its ability to add a hearty dose of protein to anything I'm eating or drinking — it transforms a black coffee or low-protein veggie soup into something that's more satiating and protein-packed." — Christina Stiehl, former senior fitness editor

Oura Ring 4 [59] ($349, originally $499)

By now, you've probably heard all about the viral Oura Ring. The accessory combines all the benefits of a traditional fitness tracker into one seamless tool that can monitor your heart rate, track your sleep patterns, and more. For the full product details, check out our Oura Ring review [60].

Editor Quote: "I really like my Oura Ring. I find the data very helpful, and it lets me know how to make minor tweaks to support my overall health and wellness goals. It's not going to tell you anything unprecedented; after a turbulent red-eye last night, it's no wonder my sleep score was abysmal, and I've had lots of coffee to keep up. But, for someone that generally leads a healthy lifestyle or is looking for clues to improve their everyday habits like sleep and movement, I'd highly recommend the Oura Ring." — India Yaffe, former associate shopping editor


Marisa Petrarca [61] (she/her) is a contributing editor for PS Shopping and has over seven years of experience writing and editing beauty, fashion, and lifestyle content. She was previously the senior beauty editor at Grazia USA and the style and beauty editor at Us Weekly. Now freelancing, her work has been featured in Cosmopolitan, Allure, Marie Claire, and more.


Source URL
https://www.popsugar.com/shopping/amazon-black-friday-deals-2025-49467452