Bombas

Bombas All-Purpose Performance Ankle Socks [5] ($17)

Ever since Bombas pitched the Sharks in 2014, the brand has stuck to its mission: making seriously comfy, high-quality socks. They're always the first pair I reach for in my sock drawer — breathable, perfectly thick, and padded in all the right spots (like around the ankle to help prevent blisters). For every pair sold, Bombas donates one to someone in need, which makes the splurge feel even more worth it.

Scrub Daddy

Scrub Daddy Scratch-Free Multipurpose Kitchen Sponges [6] ($19)

No Shark Tank roundup is complete without praising Scrub Daddy, which made its debut in 2012 and has since racked up hundreds of millions in lifetime sales. The sponge changes texture with the water temperature — firm in cold water for tougher scrubbing and soft in warm water for gentler jobs like wiping down countertops. It's also dishwasher-safe and hard not to smile at for obvious reasons.

Ghia

Ghia Non-Alcoholic Apéritif [7] ($38)

I'm a sucker for any product with a chic, design-forward bottle, but that's not the only reason I'm into this alcohol-free apéritif. It contains calming herbs and botanical extracts that make it a nervous-system-soothing, gut-friendly sip, especially after a big meal. It also happens to be a super stylish gift for anyone who's sober or sober-curious [8]. Pair it with a cute glass and a pack of ginger beer (or any bubbly mixer the brand recommends), and you've got yourself the perfect present-slash-toasting moment.

Prefer a can? The brand's got you covered. Since its Shark Tank debut in 2022, the brand has also launched Ghia Non-Alcoholic Le Spritz [9] ($54, originally $60), which I've tried and loved just as much as the original.

Bite

Bite Toothpaste Tablets [10] ($25)

I wasn't sold on toothpaste tablets until I tried these from Bite. Founders Lindsay McCormick and Asher Hunt pitched them on Shark Tank in 2020 but walked away without a deal, and now the brand is bringing in millions. After traveling with them, I totally get the hype. The tablets come in refillable glass jars, making them way more sustainable than plastic tubes, and they foam up beautifully, so my mouth feels just as clean as it does with regular toothpaste.

Glow Recipe

Glow Recipe Niacinamide Dewy Flush Tinted Liquid Blush Serum [11] ($25)

Glow Recipe founders Christine Chang and Sarah Lee turned down their Shark Tank offers back in 2015, and have more than proved their worth since, building one of the most beloved K-beauty brands of the decade. Over the years, we've tested and reviewed countless Glow Recipe launches [12] (some now discontinued, others total mainstays), but one of the brand's newest and buzziest drops is the Niacinamide Dewy Flush Tinted Liquid Blush Serum, a skin-care-meets-makeup hybrid that blends like a dream and leaves the prettiest flush.

Blueland

BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets [13] ($30)

BLUELAND bridges the gap between sustainability and style. The brand makes refillable products you actually won't mind leaving on your counter. They're chic, functional, and somehow make cleaning feel more fun. In Season 11 of Shark Tank in 2019, founders Sarah Paiji Yoo and Syed Naqvi pitched the brand and scored a deal with Kevin O'Leary (aka Mr. Wonderful). Since then, it's expanded into hand soap, laundry tablets, and more, all built around the same planet-loving ethos.

Rocketbook

Rocketbook Flex Planner [14] ($43)

I've been using (and loving) Rocketbook's new Flex Planner, which is a lifesaver if you're constantly moving a million miles an hour like me. It comes with pages for goals, tasks, priorities, events, and notes, plus an erasable pen so you can reuse it endlessly. You can even digitize everything to back it up, search, and organize your notes in one place. It's saved me from constantly reordering planners or wasting paper. All of the Sharks passed on the brand back in 2020, but judging by its many iterations and rave reviews on Amazon, Rocketbook clearly didn't even need the help.

Ring

Ring Battery Doorbell [15] ($50, originally $100)

Shark Tank may have passed on Ring back when it was pitched as DoorBot in 2013, but that didn't stop it from becoming one of the show's most legendary misses. Amazon scooped it up in 2018 for a cool $1 billion, and now I have two of its doorbell cameras. They're especially convenient when I'm traveling because I can keep an eye on packages and make sure nobody gets any bright ideas.

A quick heads-up: if you want video playback (not just Live View), you'll need a Ring subscription. I pay $10 a month for the Standard Plan, which covers both of my devices — and for the peace of mind alone, it's worth it.

Fur

Fur Oil [16] ($55)

As someone who started as a beauty editor before moving into shopping writing, Fur has been on my radar for quite some time, from its Shark Tank appearance in 2020 to the everyday chatter in the beauty world. I've admired its mission: to normalize and celebrate body hair while making grooming feel indulgent, not clinical or taboo. The brand's cult-favorite Fur Oil is the best example. It's made for sensitive areas to soften skin and prevent ingrowns [17], but it's also an all-over hydrator and even adds a glossy finish to the hair on your head.

Bala Bangles

Bala Bangles Wrist & Ankle Weights [18] ($55)

Bala Bangles were the first to reimagine wrist and ankle weights as chic, minimalist accessories you'd actually want to be seen wearing, and honestly, when I first saw them on Season 11, I couldn't believe no one had done it like this before. They come in one, two, and three-pound options and a range of colors, from light pink and blue to classic, goes-with-everything black.

Bouqs

Bouqs Buttercream Bouquet [19] ($93)

I used to send an Edible Arrangement for just about every occasion — happy, sad, or somewhere in between. But over the years, I've swapped the chocolate-covered fruit (sorry, Edible!!) for fresh blooms from this super easy-to-use site. You just pick a bouquet, select your size based on your budget, and customize it with a vase and a sweet note. Some even arrive same day, which is a lifesaver if you're a last-minute gifter like me. It's the company I turn to when I'm in a gift pinch but still want them to ooh and ahh when they receive it.

LARQ

LARQ Bottle PureVis [20] ($99)

LARQ had a major moment on Shark Tank in 2021, when Kevin O'Leary and Lori Greiner offered $1 million for 4 percent equity, a deal founder Justin Wang accepted. Reports say it never actually closed, but that didn't slow the brand down. The self-cleaning water bottle brand went on to rack up millions in sales and was acquired by Brita in 2024. One of our former editors put the original version to the test and was impressed by how well it kept water fresh and odor-free. Learn more in our LARQ Bottle review [21].

PS: The brand's newest version, the LARQ Bottle PureVis 2 [22] ($129), even tracks your water intake, making it easier than ever to stay on top of your hydration.

Editor Quote: "Here's what makes this bottle so special: it's self-cleaning. I'll let that sink in for a second before proceeding. If you've ever had a water bottle that does not pass the sniff test, you know what a game changer this is. The bottle also has a purification system within the cap." — India Yaffe, former associate editor

FLAUS

FLAUS Electric Flosser [23] ($119)

Flossing has never been my favorite, but Flaus has completely changed that for me — and, apparently, for guest Shark Candace Nelson, who struck a deal with founder Samantha Cox during Season 15 of Shark Tank in 2024.

It makes getting between my teeth — especially those hard-to-reach back molars — so much easier and faster, and it actually makes flossing feel less like a chore. The battery life lasts surprisingly long, and its upright design fits seamlessly on my vanity (though I stick mine to the mirror with a little adhesive holder, which I love). It's a smart investment for yourself and doubles as a practical, thoughtful gift.

Worth noting: I've been using The Pink Flosser, but the original black FLAUS Electric Flosser [24] ($119) is available on Amazon Prime with next-day delivery if you want it ASAP.

Modern Picnic

Modern Picnic Dark White Wicker Luncher [25] ($169)

While I have no hard feelings toward traditional lunch bags, making chic versions that pass as handbags is straight-up genius. That's exactly the idea behind Modern Picnic, which didn't land a deal when it was featured on Shark Tank in 2024 but still deserves plenty of love. This wicker version is my favorite for picnics and beach trips, but I've also gifted the Modern Picnic Vegan Leather Medium Lunch Bag [26] ($135, originally $159) to both my mom and mother-in-law.

Everlywell

Everlywell Food Sensitivity Test [27] ($198)

I tried Everlywell's at-home Food Sensitivity Test back in 2021 when I was dealing with some persistent bloating (the brand made its Shark Tank debut in 2017 and scored a $1 million deal from Lori Greiner), and it actually gave me some surprisingly helpful insights into my eating habits. The process is simple — though it does involve a quick finger prick — and then you send your sample to a lab. From there, it's tested against 96 common foods to measure IgG antibody reactivity, which highlights potential sensitivities (not allergies, just to be clear). My results flagged carrots, coconut, and egg whites as my main triggers, which I never would've guessed without the test.

Proven Skincare

Proven's Personalized Skin-Care System [28] ($200)

Proven Skincare made its mark on Shark Tank in 2020, but may have been a little ahead of its time with its use of AI because the Sharks ultimately passed on investing. The brand's premise is pretty cool: it uses a proprietary AI-powered algorithm that analyzes 47 factors that impact your skin, from humidity levels and water hardness to stress and sensitivity. Based on that data, it recommends a three-step routine tailored specifically to you. One of our contributors put the system to the test and was matched with a daytime moisturizer, nighttime moisturizer, and serum. You can check out her comprehensive review of Proven Skincare [29] for the deep dive.

Editor Quote: "When I began the regimen, I had a few scattered red pimples across my face. After doing the nighttime routine, complete with a cleanser, serum, eye cream, and night face cream, my skin was redder than normal. But that's to be expected, especially when you're beginning a new regimen with active ingredients. The next morning, though, my pimples were drastically reduced in size and redness. We were off to a good start! I began to use the products in earnest, following each step and never forgetting to cleanse at night or swipe on my eye cream before bed." — Lee Musho, former branded content editor

Boarderie

Boarderie Classic Cheese & Charcuterie Board [30] ($249)

Boarderie, as a concept, was music to my cheese-and-cracker-loving ears. I adore snacking on a good cheese board, but actually putting one together always feels stressful and a little overwhelming. Enter: Boarderie, which sends pre-made cheeseboards to your doorstep. The brand has tons of options on its site, from the classic linked here to versions tailored for birthdays, holidays, and even meatless gatherings. I ordered one for my friend's 30th birthday, and it was the life of the party. Everything tasted incredible, but the "30" spelled out in cheese was truly unmatched.

PS: The one pictured here is the brand's largest board, but you can also shop the small [31] ($139) and medium [32] ($169) if you're hosting a more intimate crowd.

Petite Keep

Petite Keep Grand Trunk [33] ($330)

I watched the episode featuring this product just a couple of months before my baby shower, and ordering it was a no-brainer. Personalizing it with my son's name and picking out the trunk's size, color, and print felt so special. I pictured it pulling double duty as shower décor and then as a sweet nursery piece once he arrived (and eventually as a keepsake box to hold mementos long after he decides it's no longer cool). That's exactly how it's played out: today it lives in his nursery, filled with some of his favorite plush toys.

Plufl | The Original Human Dog Bed

Plufl The Original Human Dog Bed [34] ($299)

Is this human-sized dog bed a must-have? No. But is it wildly brilliant in the most delightfully specific way? Without question. It's perfect for curling up with your pup during a TV binge or sneaking in a nap somewhere other than your bed. I've spent more than a few afternoons snuggled up in it with my corgi, and while I wouldn't say everyone needs one, I would say it's a strong contender for the coziest spot in the house — especially if you're someone who lives for a good lounge moment. Learn more in our Plufl The Original Human Dog Bed review [35].

Editor Quote: "The Plufl Human Dog Bed has become one of my favorite places to snuggle with my dog. My husband and I placed it in our TV room and have frequently been choosing it over our sectional (which is equally comfortable, by the way). The Plufl is undeniably soft and comfortable to lie in. It features 360-degree pillow bolsters that both my corgi and I love to rest our heads on, a plush cover comparable to a luxurious blanket, and an orthopedic foam base and memory-foam topper that rivals my Ikea mattress." – Marisa Petrarca, contributing editor, Shopping

Rocco | The Super Smart Fridge

Rocco | The Super Smart Fridge [36] ($1,795, originally $1,995)

I haven't stopped thinking about this Smart Fridge since founders Sam Naparstek and Alyse Borka landed a deal with Lori Greiner on Shark Tank earlier this year. It's designed to hold just about every kind of drink — cans, bottles, sparkling water, wine — and pairs with an app that lets you adjust the temperature, switch up the interior lighting, and see exactly what's stocked inside. Thanks to its patent-pending "Sight System," it recognizes your beverages automatically without having to input them on your own.

It's not just smart, though — it's sleek, too. The fridge doubles as a modern bar cart, complete with a coordinating tray on top that makes it feel like part of your home design, not just an appliance. This one's sitting at the very top of my wishlist.