The overlap between fashion and sports is nothing new — and Kyle and Kristin Juszczyk embody it. On the field, the San Francisco 49ers fullback earned his tenth consecutive Pro Bowl nod last season, cementing his status as the most decorated fullback in league history. Meanwhile, Kristin has successfully emerged in the fashion industry as the founder of elevated team apparel brand Off Season [1], which she heads up alongside entrepreneur Emma Grede. The brand churns out deconstructed, yet chic wardrobe staples like cargo shorts and team jackets, making champion game day apparel look effortless. Even Taylor Swift [2] has taken notice and worn its offerings.
"I've always kind of lived by the mantra 'look good, feel good, play good,' and that transcends into sports as well, so it was a natural evolution," Kristin tells Popsugar. "Once I met Kyle and started going to all of his games, I had so much fun recreating different looks and taking something that was old and turning it into something new."
The NFL star shares the same ethos, having a newfound appreciation for fashion because of Kristin's influence, which speaks to their synergy as a couple. To no surprise, they go all out on Super Bowl game days, from decor to snacks — with Flipz [3]'s classic chocolate covered pretzel as a mainstay in their spread. Their Flipz fandom led to a partnership for the brand's Up Your Game Day campaign, inspired by the coin toss — and a national petition to make "coin flip" the universal term. "As a captain of the Niners on away games, I'm the one calling heads or tails," Kyle says. "So I think it's important we sign the petition."
Beyond their allegiance to Flipz, the Juszczyks stick to game-day rituals: Kyle flips through photos of Kristin and their dogs to get in the right headspace, while Kristin draws confidence — and inspiration — from vintage finds she sources on Depop, Etsy, and eBay. Ahead of this year's Super Bowl [4], the couple shares the game day essentials that make them feel good — and will make you feel good too — whether you're a football fan or not. And yes, that starts with a delicious pack of Flipz.
Flipz Milk Chocolate Covered Pretzels [5] ($4)
"When we're watching the game, we're eating our Flipz and those are just happy moments for me," Kyle says. They love the snack so much that they even sneak Flipz into the movie theater.
HotHands Hand Warmers [6] ($7)
In freezing climates, Kristin is fully prepared with HotHands Hand Warmers. They provide up to 10 hours of heat through rectangular-shaped, air-activated heat packs that you can fit anywhere.
Altson 60 LED Portable Selfie Light [7] ($12)
For game days and social outings alike, Kristin keeps this customer-favorite LED selfie light. It comes with three light modes and ten brightness levels, perfect for all your photo and video needs.
Apple EarPods Headphones [8] ($18, originally $19)
On game day, Kyle loves listening to a liberation mix by Harold Van Lennep, and he uses Apple's classic AirPods to get into the zone. Designed with comfort in mind, these headphones produce high-quality output and minimize sound loss to elevate any listening experience.
Rare Beauty Kind Words Lip Liner [9] ($18)
The glam is just as important as the outfit for Kristin, with Rare Beauty's offerings as a staple in her go-to lip combo. She uses the brand's Kind Words liner in the Wise shade, and follows up with the Rare Beauty Soft Pinch Tinted Lip Oil Stain [10] ($24).
EB Denim High Rise Straight La Crosse Jeans [11] ($148, originally $295)
Kristin considers denim a wardrobe staple, and EB's pieces are some of her favorites. "I think it's really important to find that good pair of denim that fits you really well and can be worn all the time, so a good pair of denim is always going to be a game day staple for me," she says.
Off Season Blue Team USA Cropped Puffer Jacket [12] ($365)
If there's one thing you're sure to see Kristin in at any game, it's a piece from Off Season. This cropped puffer pairs team spirit with style seamlessly, thanks to its snug fit and vibrant Team USA print — perfect for staying comfortable and chic in any temp.
Canon PowerShot G7 X Mark III Digital Camera [13] ($1,330)
When it comes to memories, the Juszczyks never miss an opportunity to create one — including at sporting events. Kristin keeps the covetable Canon PowerShot G7 X in her bag at all times. "I've lost it three times and I've bought new ones three times, so it really is the truth," she says. "Obviously, this career isn't forever. So I just want to always capture those moments and know that one day we'll be able to look back and relive the glory days."
Naomi Parris [14] is the assistant shopping editor at Popsugar, based in New York. With over eight years of experience and previous roles held on the brand's Beauty and Operations teams, she enjoys telling stories that merge fashion, beauty, and Black culture. Naomi has also lent her skillful pen to Essence Girls United, Elle, Bustle, and Elite Daily. When she's not crafting shopping roundups, high-profile features, beauty op-eds, or trend guides, you can find Naomi behind her blog "Eli-Nay," where she inspires readers through style guides, cultural pieces, and innovative content on her Instagram.