13 years into her public career, it still feels like Naomi Osaka is just getting started. The tennis superstar has crafted quite the résumé for herself, with four Grand Slam singles titles, two US Open titles, and a ranking as one of the best tennis players in the world (casual). As if that wasn't enough, she recently made headlines for making it to the quarterfinals at Wimbledon (her best result at the tournament) and we can't wait to cheer her on at the 2026 US Open, where she'll get the chance to compete for another title. But perhaps even more impressive than her athletic dominance on the court is what she's managed to achieve outside of the sport.
Osaka has been a vocal advocate on topics surrounding mental health — even famously withdrawing from the 2021 French Open [1] in order to prioritize her own mental well-being. So it feels natural for the tennis star to seek out partnerships that amplify the same message. "At this stage in my career, I'm intentional. I only take on work that I truly believe in and fully stand behind," she tells Popsugar. Her latest campaign with Olly called "Do What Serves You" does just that. "It's about empowering women to prioritize their mental and physical well-being without guilt, which is something that means so much to me."
Even outside of her collaborations, Osaka seems to always find new avenues to express herself and her strength. Whether it's wearing custom high-fashion looks on the court [2] or keeping up with her daughter on off days, her objectives remain the same: grow, gain new perspectives, and try to be present.
We chatted with Naomi about the ins and outs of her routine, how she stays connected to her family while on the road, and all of the must-have products that keep her winning both on and off the court — from pure coconut water to sleep supplements and more.
Naomi Osaka's Affordable Must Have
Everyone has one part of their daily routine that they absolutely cannot skip. For some, it's taking a few minutes to meditate or making a coffee first thing in the morning. For Osaka, it's brushing her teeth. "I can't stand the feeling of my mouth not being clean," she explains. "So Marvis Classic Strong Mint Toothpaste [3] ($11) is my go-to." The luxe formula is extra minty, which leaves you feeling fresh for longer. Plus, the travel-friendly tube makes it an easy addition to any bag.
Naomi Osaka's Investment Must Have
Staying connected to her inner circle is priceless, which is why Osaka thinks opting for the Apple iPhone 17 [4] ($799) was well worth the splurge. "It's something I use every single day," she says. "It keeps me connected to my team, my coaches, and my family. When I'm on the road, it's how I stay close to my daughter through FaceTime." Available in five colors and two different storage capabilities, you can customize the pricey purchase to your exact specifications.
Naomi Osaka's Hydration Must Have
One of Osaka's nonnegotiables? Always keeping Zico 100% Coconut Water [5] ($24) on hand. "I play a lot of tennis, so I'm constantly hydrating," she says. Between training, playing in matches, and running after her daughter, Osaka is always on the move. This pure coconut water is naturally packed with electrolytes, sugar free, and has as much potassium as a banana, making it ideal for her active lifestyle.
Naomi Osaka's Sleep Must Have
Osaka continues to be very open about the importance of prioritizing her mental and physical health as a professional athlete. Part of this intentional mindset is creating routines that keep her feeling her best amidst the chaos. To ensure a nightly reset, Osaka reaches for Olly Sleep Blackberry Zen [6] ($14). "They've become an essential part of my bedtime routine," she shares. "Since I'm often traveling across different time zones, they really help me unwind and get a restful night's sleep."
Naomi Osaka's Tennis Must Have
We would be remiss not to include what is arguably Osaka's most important must have on the tennis court — her racket. She's trusted the Yonex Ezone 98 [7] ($305) as her go-to equipment ever since she partnered with the brand back in 2008. While she often customizes the frame and strings, you can consider the Ezone 98 Grand Slam-worthy.
— Additional reporting by Kyley Warren
Adelaide Giesey [8] (she/her) is a shopping writer at Popsugar. With over seven years of industry experience, she is an expert in all things beauty and enjoys writing across fashion and lifestyle categories. Prior to PS, she helped shape the beauty verticals at Byrdie, Coveteur, and InStyle.
Kyley Warren [9] (she/her) is an award-winning writer and editor with more than four years of experience in the publishing space. She previously worked as an assistant editor on PS Shopping and is an expert on all things related to shopping and fashion. Before joining PS, Kyley worked with Entertainment Tonight as a style commerce writer, and her byline has appeared in publications globally.