Paige Lorenze [1] is the kind of designer who makes nostalgia feel fresh, comfy, and completely wearable. Raised between Vermont and Connecticut [2], she launched her clothing and accessory brand, Dairy Boy [3], as an extension of her lifestyle — it's thoughtful, cozy, and grounded in Americana. "[Dairy Boy is] a love letter to my roots and the small-town American traditions that shaped me," she tells Popsugar. Lorenze has always been drawn to the slower, simpler moments — the kind that feel like home — and you can feel that in every detail of her brand, from the timeless pieces to the little touches that make them feel personal.
This year is a big one for Lorenze and Dairy Boy: she's debuting the brand's first cashmere collection [4], available Oct. 9. "It feels like such a huge and exciting milestone," she says. Done in rich colors and bold stripes, these pieces are elevated yet effortless, a perfect example of Lorenze's approach to style. She sees a big return to heritage-inspired fashion and design, but she's quick to point out that her brand is doing it differently. "While many brands are leaning into the look of it, I feel like Dairy Boy is one of the only ones creating truly special pieces that remain accessible," Lorenze explains.
Lorenze's creativity doesn't stop at clothes. This summer, she revived a local farm stand in Connecticut, turning it into a community hub that's about more than just shopping — it's about slowing down and connecting with others. She's also working on Lorenze, a sunglasses brand that's chic, effortless, and very her. Even on an off-duty day, Lorenze is all about the simple joys: "I'd spend it at home in Connecticut with my fiancé (Tommy Paul [5]), going for a walk near the water, making a big breakfast, working in the garden, and going horseback riding."
Lorenze proves that style doesn't have to be complicated, and the same goes for the things she surrounds herself with. From morning coffee to wardrobe splurges, her personal favorite products reflect that easygoing, grounded style. Ahead, Lorenze shares the products and rituals she can't live without.
Paige Lorenze's Affordable Must Have
Lorenze swears by Weleda Skin Food Original Ultra-Rich Body Cream [6] ($13, originally $19) for keeping her skin healthy no matter the season. "I use it on my hands, elbows, or anywhere that feels dry, and it instantly gives my skin that dewy, nourished look," she says. It's an affordable staple that feels luxuriously rich, making it a go-to for those (including many celebs we interview) who want a little indulgence without the splurge.
Paige Lorenze's Investment Must Have
Lorenze is all about the pieces that make life easier and prettier, and the Saint Laurent Loafer [7] ($900) is exactly that. "They're timeless, comfortable, and elevate any outfit," she says. She's had hers for years, and honestly, they just get better with time — classic, chic, and worth the splurge, indeed.
Paige Lorenze's Morning Must Have
Morning magic for Lorenze always starts with a cup of coffee she makes herself. "I start every day with a homemade coffee. It's my little ritual before it starts," she shares. There's something so grounding about that first sip, and the De'Longhi La Specialista Touch Espresso Machine [8] ($800, originally $1,000) makes it feel like a cozy little moment of calm before the day picks up.
Paige Lorenze's Nighttime Must Have
Evenings are sacred for Lorenze, and her Sleepy Tie Heatless Hair Curler [9] ($30) is basically her ticket to winding down in style. It's soft, simple, and makes slipping into bedtime feel like a ritual instead of a scramble. Lorenze swears by it — your hair will look just as fresh as the night before with this in it.
Paige Lorenze's Travel Must Have
It's no secret that Lorenze is constantly on the move — whether it's work trips or tennis tournaments with her pro tennis player fiancé Tommy Paul [10] — and her Rimowa Original Check-In [11] ($1,725) keeps her organized without sacrificing style. "I'm constantly on the road, and this bag is the perfect carry-on," she says. Spacious yet sleek, with a separate compartment for shoes, it's the kind of piece that makes travel feel effortless (and a little chic, too).
Haley Lyndes [12] is a shopping writer and editor with more than seven years of experience in the publishing space. Specializing in home and lifestyle, she covers everything from furniture and mattresses to beauty products and fitness gear. Her writing has appeared in BuzzFeed, Travel + Leisure, and Real Simple.