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TikTok Is Making the Recession an Aesthetic — Here's How to Shop It

Jun 10 2025 - 8:41am

Gen Z and millennials have received the unwanted privilege of growing up in many fear-inducing eras, from a worldwide pandemic [1] to an exhausting presidential election. While these moments in time have been nothing short of traumatizing, TikTok has always found a way to ensure we cope with some ease. The latest current event that the beloved app is trivializing for our sanity? The impending recession. Although it hasn't been officially declared yet, the ever-increasing price of eggs and obsession with sardines [2] are obvious signs of it. And of course, TikTok has revived yet another trend to dictate our purchases amidst the chaos: "recession core."

What Is the "Recession Core" Trend?

Recession core is exactly what it says it is — an aesthetic wholeheartedly dedicated to the recession. Due to inflation, consumers are gravitating to more affordable picks when shopping (because shopping is always a good idea no matter what's going on, right?). While this may seem new, this isn't our country's first rodeo with a recession. Anyone remember 2008? Homes were facing foreclosure left and right, and the job market was bizarre.

More than a decade later, our current society is faced with similar issues, but shoppers have found new ways to navigate this crisis. Think: versatile clothing trends like jorts [3] and all-purpose beauty products, like the TikTok-approved bronzer blush from Naked Sundays [4]. Celebrities such as the Jenner sisters have even surprisingly embraced cost-effective products — Kylie used a $6 brow gel [5] in her makeup routine, and Kendall sported a $2 tank top [6] at an NBA game. Whether you're influenced by the stars or want to curb your spending habits, keep scrolling to shop our curated edit of recession core finds you won't regret purchasing.

Looking for something specific? Browse through our categories for easier shopping:

A Tank Top

Hanes Ecosmart Cotton Tank [10] ($10)

Even without Kendall Jenner's cosign (and that of one of our editors [11]), a white tank is a wardrobe staple. The piece can be rocked in any ensemble, from low-rise jeans and sneakers to a midi slip skirt and kitten heels.

A Headband Set

Urban Outfitters Soft & Stretchy Wide Knit Headband Set [12] ($12)

While the '90s headband trend is no longer at the forefront of our FYPs, it's still an accessory that's equal parts chic and practical. Whether you're looking for a stylish way to upgrade your gym outfit [13] or are a longtime headband wearer, this pick from Urban Outfitters is for you. You can get this one along with a white band for just $12; it comes in other styles too, like butter yellow [14] and polka-dot print.

A Blazer

H&M Loose-Fit Blazer [15] ($45)

Regardless of the occasion, a blazer is always a good option. This one from H&M is great for layering over a white shirt and jeans for work, or matching pants for the ultimate power suit look. It also comes in cream pinstripe in case you're the extreme minimalist.

A Comfortable Heel

Steve Madden Cary Heeled Sandal [16] ($80)

From the office to dinner, you can never go wrong with a comfortable heel. We love the crisscross straps on these gold slides from Steve Madden. They have a cushioned footbed for premium comfort while wearing them.

A Maxi Skirt Dress

Banana Republic Drop-Waist Midi Dress [17] ($100, originally $150)

Two-in-one products are all the rage nowadays, and we love how this midi dress gives the illusion of a top and skirt in one piece. It's cut from two different fabrics: the bodice is made from a soft, stretchy knit and the skirt is cut from a sleek cotton poplin. You can dress it up with lace heels or down with your favorite white sneakers.

A Makeup Stick

e.l.f. Monochromatic Multi-Stick [18] ($4, originally $5)

An eyeshadow, lipstick, and blush for only $4 is a no-brainer purchase. In case you're looking to cut down on beauty products but still want quality, look no further than this multi-stick from e.l.f. Infused with shea butter and vitamin E, this cream-to-powder stick delivers a smooth finish to your makeup, including your eyes, lips, and cheeks. According to almost 80,000 reviews, customers appreciate its natural-looking color, staying power, and texture that hydrates the skin.

A Brow Gel

göt2b 2-in-1 Glued Brow & Edge Gel [19] ($6, originally $7)

Embracing your natural brows has been in, and there's no better product to hold them in place than göt2b's Glued Brow & Edge Gel. It comes with a two-sided eyebrow brush for easy styling, and it actually lasts throughout the day, making it worth the Kylie Jenner hype [20].

A Facial Cleanser

CeraVe Foaming Facial Cleanser [21] ($16)

Developed with dermatologists, CeraVe's facial cleanser is formulated with three essential ceramides (1, 3, 6-II) and hyaluronic acid to help maintain the skin's natural barrier while cleansing. It's also part of the multiuse skin-care wave, and can be used as a handwash.


Press-On Nails

Chillhouse French Twist Chill Tips Press-On Nails [22] ($16)

When going to the salon seems like a stretch in your monthly budget, you can get the same quality at home for less than $20, thanks to Chillhouse. The brand's curved French tips pack is a great option that's both timeless and modern. This product features a full nail kit to help you achieve a fresh set, including 24 nails, a dual-sided buffer and file, a cuticle stick, and non-damaging nail glue.

A Lipstick

MAC Ruby Woo Retro Matte Lipstick [23] ($23)

Having a trusted lipstick is one of the most cost-effective ways to wear makeup and give you an elevated look, without spending a lot of money. This Ruby Woo shade from MAC is a classic favorite because of its coverage and wear time of eight to 12 hours. Plus, it's Taylor Swift's go-to lipstick [24].

Eye Masks

Grace & Stella Under Eye Patches [25] ($24, originally $26)

Watching how you spend doesn't mean you have to compromise quality, and these Grace & Stella undereye masks are a good option to get the same glow you would get from an expensive facial treatment. You can officially say goodbye to tired eyes within minutes of using these masks that are powered by a unique blend of sea moss, ceramide, and fatty acids that restore the skin and make your eyes look fresh.

A Candle

Fine'ry The New Rouge Candle [26] ($18)

Another inexpensive way to add a little luxury to your everyday routine? A candle. Whether you're doing an at-home spa treatment or need to unwind from a long work day, Fine'ry's candles are the answer. Made with a high-quality cotton wick that burns up to 37 hours, this candle easily brings you into a Zen mood with its golden saffron, amber resin, and sandalwood notes.

A Mirror

Beautypeak Arched Full Length Mirror [27] ($40, originally $169)

While we love home destinations like West Elm and Albany Park, Walmart is another option to get great products that are just as good in quality. This full body mirror from Beautypeak is currently on sale for $40, and with its retro arched top, shatter-proof glass, and aluminum alloy frame, you won't want to pass up on this deal. It even comes in four other dimensions, including 77" x 39".

A Functional Lamp

Urban Outfitters Wireless Bowl Sconce Lamp [28] ($79)

The multiuse trend has made its way to the home space too, and this wireless and rechargable lamp from Urban Outfitters is a favorite. The bowl-shaped piece comes with an integrated magnet, allowing you to hang it on the wall or display it on your nightstand.

A Multiuse Dresser

Wlive Black Dresser & TV Stand [29] ($70, originally $80)

This easy-to-use dresser and TV stand comes with a functional shelf for different display options, plus eight durable drawers for maximum storage. It also features a built-in power strip that contains two AC outlets, a USB port, and a master switch to charge a range of devices, from your phone to your TV. It even comes in a crisp white style and rustic brown wood iteration, to fit any home's aesthetic.



Naomi Parris [30] is the assistant shopping editor at PS, based in New York. With over eight years of experience and previous roles held on the brand's Beauty and Operations teams, she enjoys telling stories that merge fashion, beauty, and Black culture. Naomi has also lent her skillful pen to Essence Girls United, Elle, Bustle, and Elite Daily. When she's not crafting shopping roundups, high-profile features, beauty op-eds, or trend guides, you can find Naomi behind her blog "Eli-Nay," where she inspires readers through style guides, cultural pieces, and innovative content on her Instagram.


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https://www.popsugar.com/shopping/recession-core-trend-49446486