The seasonal transition is always exhilarating — especially fall. We've officially bid adieu to our favorite swimsuits and dresses, and welcomed cozy knits and brown makeup finds [1] (and restarted "Gilmore Girls [2]" for the zillionth time, obviously). While these aspects are exciting, there's another element that's become synonymous with the season — Taylor Swift [3]. The Pennsylvania-born singer has completely mastered being the center of attention throughout her career, from her coveted "Eras" tour to her internet-breaking engagement [4] to Kansas City Chiefs' tight end, Travis Kelce. And autumn is proving no exception to her dominance.
Before she graduated to fiancée status, Swift was often seen on the sidelines of many Chiefs football games, rooting for her beau, fully cementing herself as a WAG. Naturally, her outfits and makeup choices [5] for the season have become a point of relevance, including the Chiefs windbreaker and Area embellished denim shorts she wore during her first game-day appearance almost two years ago. With "The Life of a Showgirl" star on her way to wifehood, her style [6] is set to reach its ultimate peak. In anticipation of the fall sports madness and her album's release, we've curated the ultimate starter pack for football season — the Swift way.
From the edgiest Chiefs gear you can find to the best TV to host all of your Sunday watch parties, keep scrolling to shop these sure-to-be Swift-approved finds.
Red Lipstick
MAC Retro Matte Lipstick [7] ($23)
What better way to nail Swift's football aesthetic than with her signature lip shade [8]? The 35-year-old confirmed to "People" in 2015 that she loves the shade "Ruby Woo" from MAC, and we totally understand why.
A TV Subscription
Sling TV Subscription [9] ($29/month)
If you're not a cable TV user, consider getting a subscription from Sling TV. The streaming platform allows you to stream the channels of your choosing, starting at $29 a month. Whether you're looking for a more affordable alternative to cable TV or want to host Sunday game watch parties, you won't be disappointed. You can learn more about the program in our review of Sling TV [10].
Editor Quote: "I love the convenience of on-demand streaming, but there's something surprisingly grounding about having live news on in the background — especially in today's world. It gives me a weird sense of calm. Not because the news itself is calming (it's not), but because it makes me feel like I'm tuned in." — Marisa Petrarca, contributing shopping editor
A Corset
Victoria's Secret Lace-Up Corset Top [11] ($40)
The "Love Story" singer has long established her affinity for corsets, from sporting them on date nights with Kelce to a girl's night with Brittany Mahomes [12]. Whether you're headed to a friend's house for game day or prepping your look for the Super Bowl way in advance, you'll love this black one from Victoria's Secret. Sport it with a pair of low-rise jeans or a pleated tennis skirt like our shopping director did in our review of Swift's Victoria's Secret Corset [13].
Editor's Quote: "There's no denying that this corset made me feel snatched. I actually can't recall the last time I strapped myself into a proper corset, but this one brought back all the fond memories. I think the satin feel gives this a very elevated look, whether or not you're styling it with clothes. I also really appreciated the flexibility of the elastic straps since the rest of the bodice is so firm and structured." — Sarah Wasilak, shopping director
A Hat
New Era NFL Kansas City Chiefs Chainstitch Hat [14] ($40)
Show some serious team spirit this season with this classic Chiefs hat from New Era. Embroidered with the team's famous logo, you're immediately game day ready.
A Serving Tray
Fan Creations Kansas City Chiefs Football Field Tray [15] ($42)
For those looking to unlock their inner hostess this season, consider this football field tray from Fan Creations. It's the perfect way to show your team pride and serve your guests in style.
A Phone Charm
Baublebar NFL Beaded Phone Charm [16] ($48)
Charmcore is still in style, and Baublebar is one of our favorite places to snag a charm. Not only are their options super chic and compatible with most phones, but they can be worn as a wristlet for a hands-free experience.
A Varsity Jacket
Mitchell & Ness NFL Throw It Back Varsity Jacket [17] ($150)
Fall is all about layering, and a great jacket is always in order. We love this Chiefs varsity piece from Philadelphia sports heritage brand Mitchell & Ness. The throwback piece features applique accents of the team's logo and ribbing trims, creating the ultimate sports vibe — the ideal look, whether you're headed to a watch party or a Chiefs game in person.
A Soundbar
Yamaha SR-B20A Sound Bar [18] ($220)
Looking for a way to give your guests the best experience for watching Sunday games? This soundbar from Yamaha is your answer. It has a built-in subwoofer for a deeper bass and immersive, surround-sound audio experience, giving you the ability to enhance dialogue so you can hear voices with clarity (especially with the game day chatter). Another tip? Use it to play your T-Swift playlist while prepping before the game.
Naomi Parris [19] is an assistant shopping editor at Popsugar, based in New York. With over eight years of experience and previous roles held on the brand's Beauty and Operations teams, she enjoys telling stories that merge fashion, beauty, and Black culture. Naomi has also lent her skillful pen to Essence Girls United, Elle, Bustle, and Elite Daily. When she's not crafting shopping roundups, high-profile features, beauty op-eds, or trend guides, you can find Naomi behind her blog "Eli-Nay," where she inspires readers through style guides, cultural pieces, and innovative content on her Instagram.