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Air France's Racy Travel Ad

Travel Firms Making Ads Sexy to Lure Customers

The suggestive taglines for travel ads are apparently making a comeback, notes a WSJ blog. One of Air France's latest print ads shows a model with an Air France logo pulling on her corset string, which was already unraveling. Another example is Cathay Pacific — some of the Hong Kong airline's real-life stewardesses were featured on the ads and were outfitted in revealing outfits in several shots. One of the Cathay's stewardesses was quoted in the ads saying, "I just like to listen more than talk."

On a more viral front, the YouTube video of Air Cebu stewardesses breaking out into a music-video-type dance on the plane seemed to be a roaring success. I'm not quite feeling these ads (granted I'm probably not their target demographic), but I'm wondering if you agree with me on this. Are these sexy advertising campaigns a hit or miss?

Photo courtesy of Air France

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