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Airlines Try New Fare Increase, and Fail!

Yes, it's hard to believe, but after many months of announcing one fee on top of another and listening to airlines tell us to just deal with it, there has been a crack in their endless stream of price hikes! Several major airlines instituted a $20 fare increase on Saturday only to roll it back on Monday, and the airlines are wondering if the initiative's failure to stick means passengers have less demand for flying than in recent months.

They're concerned that we're fed up with the amount of money it now costs to travel by plane, which would be terrible news for the carriers because gas isn't getting any cheaper. Graeme Wallace of commented on the significance of this news saying, "This could be the first sign that demand is softening. Up until now, the [airlines'] statements have been that they expect demand to stay high."


Join The Conversation
thelorax thelorax 9 years
Yep, this is why my in-laws are spending Lord-knows-HOW-many hours DRIVING from Missouri to California. Ugh I would pay a lot NOT to do that drive!
MindayH MindayH 9 years
Oh no! I didn't realize that about rental cars since I typically rent through my company. I will definitely get hit on that this summer.
verily verily 9 years
On Monday, I scored a roundtrip flight from Austin to Philly for $225 on Southwest. They aren't quite nickel and diming people yet on baggage, seat choices, or fuel surcharges. The car rental companies on the other hand...OMG. Every single place I priced was $15-$20 a day more than last year's rates.
graylen graylen 9 years
I just paid over $400 for a flight from LA to ATL. The exact same flight in April cost $200.
GigglyGirl GigglyGirl 9 years
I just postponed a mini vacation to visit my friends in North Carolina. To drive would have been at least $200 and to fly was going to be at least $230. To North Carolina from PA? No thanks, I'll wait and see what happens. And that sucks. But I think a lot of people are making the same kinds of decisions. Hence the demand for gasoline being down for the first time last month.
ilanac13 ilanac13 9 years
i think that it has to say something about how people are going to travel these days. with the price of gas going up - we can't even afford to leave our houses unless we're walking some where and to hike up airfare, that makes it even more expensive. i think that it's a good thing that the airlines decided to roll back the hikes, and i hope that they continue to reduce it a little bit, becuase there are soo many opportunities to travel this summer but if it's too expensive to fly, you can bet that people won't be doing that.
mymaria mymaria 9 years
I really hope this is the case. I fly twice a month or so between visiting my long distance boyfriend, visiting family and work, and the summer fares are just out of control. A Manchester, NH to Denver, CO flight I was buying for $230 this winter is over $400. And to top it off somehow, I am unable to use my Southwest Airlines Rapid Awards (their credit system where I have accrued free flights) to fly ALL SUMMER, for some reason the whole summer is blocked out.
mondaymoos mondaymoos 9 years
Ha! In YO FACE AIRLINES! Unfortunately, there's no way for some Americans to boycott gas prices... but we can sure as hell take less plane rides.
MindayH MindayH 9 years
That is good news - stop increasing fares!!! I heard that one of the big problems is that business travellers are limiting travel because of how easy it is to be someplace virtually - so flying all over the world isn't as essential as it once was. With prices increasing, everyone else is going to limit travel to when it is necessary as well.
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