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Candy Industry Even Sweeter in Recession

It seems a spoonful of sugar helps the hard economic times go down. While most industries are suffering, candy creators and shops are reporting gains. Companies like Cadbury, Nestle and Hershey reported profits in 2008, with Cadbury leading the group with a 30 percent rise.

The reasons for the sweet spike are varied — some believe society is in need of a quick pick-me-up and therefore turning to treats, others believe candy offers a nostalgic reminder of childhood and a time when things were more simple and stress free. Either way, it's a cheap, sweet fix. A selection of shop owners in different cities across the US told the New York Times demand for vintage candies like Mary Janes, Tootsie Rolls, Gummy Bears, Bit-O-Honeys, Swedish Fish, Necco Wafers, Mallo Cups and Sour Balls are all up.

While turning to sweets here and there is understandable, FitSugar warns not to make a habit of comforting yourself with food. Have you been indulging on Razzles in the name of the recession?


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