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Candy Industry Even Sweeter in Recession

It seems a spoonful of sugar helps the hard economic times go down. While most industries are suffering, candy creators and shops are reporting gains. Companies like Cadbury, Nestle and Hershey reported profits in 2008, with Cadbury leading the group with a 30 percent rise.

The reasons for the sweet spike are varied — some believe society is in need of a quick pick-me-up and therefore turning to treats, others believe candy offers a nostalgic reminder of childhood and a time when things were more simple and stress free. Either way, it's a cheap, sweet fix. A selection of shop owners in different cities across the US told the New York Times demand for vintage candies like Mary Janes, Tootsie Rolls, Gummy Bears, Bit-O-Honeys, Swedish Fish, Necco Wafers, Mallo Cups and Sour Balls are all up.

While turning to sweets here and there is understandable, FitSugar warns not to make a habit of comforting yourself with food. Have you been indulging on Razzles in the name of the recession?


Join The Conversation
aimeeb aimeeb 8 years
Carrie-Sue Carrie-Sue 8 years
I was, but I'm starting to get into dried fruit when it comes to snacking...but you can't eat very much of that so I still have my share of candy :) Gotta love Runts! And this is a little off topic, but have you guys tried Amazon's Pomegranite Green Tea? I'm not much of a tea person, but that stuff is fabulous! And good for you, too, which is a double threat.
ilanac13 ilanac13 8 years
i'm not really surprised by this one. before they were saying ice cream and condoms and now this. it's just a natural transition i think
MrsRachel MrsRachel 8 years
I love candy. :-)
miss-malone miss-malone 8 years
I never eat candy. I don't think all that sugar tastes very good, or is very healthy for you. The colours look pretty though!
bluepuppybites bluepuppybites 8 years
Nope no sweets right now. Candy just isn't my thing.
Smacks83 Smacks83 8 years
FAO Shwartz (sp?) has a great selection of vintage candy (but they are pricey). I had Mallow Cups last week.
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