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Cebu Air Stewardess Music Video

Publicity Stunt: Turning Employees Into Music Video Vixens

Conveniently generating a ton of publicity right before its IPO (when a firm starts selling shares of its company to the public), Cebu Air pulls a promotional stunt, in which the YouTube videos of the event went viral. The airline's flight attendants turned a boring safety instruction session into something from an MTV music video (or maybe even better).

Before you start judging the sexist implications of the stunt, Cebu Air sprung out an all-male act in response to the negativity. I watched the video of the dancing male stewards, and they look a little awkward. Definitely loses a bit of the "wow" factor I saw in the hot female stewardesses. Take a look at the video below to see what I mean!

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