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Celebrity Apprentice Episode 2 2008-01-11 12:45:13

Celebrity Apprentice: Going to the Dogs

The second episode of The Celebrity Apprentice was as full of celeb sass and smack talking as the first one, and I'm officially a follower. Instead of dishing out hot dogs like they did last week, the candidates were challenged to create a 30-second community service TV spot using actual dogs. The commercial will be aired during Pedigree's Adoption Drive and Terry London, head of marketing at Macy's, will be helping the Trumps decide which celeb is fired this week.

Donald makes the teams decide the project manager on the spot. Empresario (women's team) chooses Nely Galan to produce their spot and Hydra (men's team) chooses Gene Simmons because of his marketing skills. Gene says of himself, "I'm ruthless. I'll fire anybody. I'll fire Donald Trump." He seems to really get a kick out of himself. The two project managers couldn't be more different from one another. Nely tries to get everyone focused from within when she says, "Imagine white light coming in and now imagine that white light leaving you." Um, what?

The women speak with the client (Pedigree) while the men opt to save time by going with their instincts. Ivanka pays team Hydra a visit and Gene hurts her feelings when he tells her that she's interrupting them. Then, he suggests that she'll go tell the women what the men are up to simply because she's female. He eventually apologizes to Ivanka in the boardroom and even removes his sunglasses to do so, and Omarosa tries to make him look worse by suggesting that he insulted Ivanka's integrity.

To see a video of both commercials and find out who was fired, just

I'll admit, as much as Gene is my favorite to win the show, I was hoping the women would get a win this week. The women failed to use their celebrity again — didn't they learn anything last week? Instead, they hired cheesy actors and even used slow motion wind in the hair for one actress. The men's commercial starred Lennox Lewis and a cute-as-hell dog, with Trace Adkins doing the voice over. Gene compared Trace's voice to the "voice of God" and Donald said that it's "genius" to use his voice. Pedigree loves the men's commercial and team Hydra is safe for another week.

Even though Marilu Henner was in charge of the unsuccessful voice overs, Nely picks Nadia Comaneci and Carol Alt to face the big dogs. Donald tells Carol she's safe and criticizes Nely for not bringing Marilu back into the boardroom, and asks Nely and Nadia why they each think they should stay. Nely says that she's "exceptional" and Nadia just stutters — not a very convincing response. In the most reassuring way, Donald fires Nadia because he doubts her ability to lead others. He tells her that he's a fan and "loves her" — who knew Donald was such a big fan of gymnastics?!

I can see Donald's point in firing Nadia, but Nely really annoyed me when she said that her biggest mistake in the challenge was being "too ambitious." That's like when an interviewer asks you what your weakness is, and you respond by saying that you're a perfectionist. It's a big no-no. Omarosa strategically kept her mouth shut this week, except at the very beginning of the show when she called Piers Morgan an alcoholic. I'm sure we'll get more drama from those two nemeses next week.

Can't get enough of the drama? Check out Beyond the Boardroom for more coverage. After watching both commercials, do you think the right team won this week?

Photo courtesy of NBC

Join The Conversation
cassedy04 cassedy04 9 years
these women are given us a bad reputation, haha. maybe they're planning to surprise everyone next week or something.
Carri Carri 9 years
Gene Simmons is a lot smarter than he looks, isn't he? I was so surprised that the women made such a bad commercial. It was too "all over the place". The men made a simple but affective commercial, and Trace has THE best voiceover voice!
cherub1175 cherub1175 9 years
I think the ad that the men came up with was definitely the better of the two. Gene Simmons is a marketing genius! He really can sell anything! As for the women....why is Omarosa dressing like a teenager!! :)
i-am-awesomeness i-am-awesomeness 9 years
I love the Apprentice! I do think that the right team won, because the shot at the end with big Lennox Lewis cuddling with the dog was just precious. That would sucker in just about anyone who is going to buy dog food. I do agree though that they should have put Lennox's title in the commercial, because I wouldn't know who he was-- I don't follow sports. And it would've made it look even more impressive, that a champ is endorsing this dog food. I feel kinda bad for Carol because she's always getting dragged into the boardroom. But I think Nely should have been fired because the whole concept was her idea, and she didn't do well on the hot dog task-- she was the one who suggested those silly uniforms! Anyways, I continue to be in awe of Gene's business acumen. Although I don't like him personally, I must admit that he's a pretty darn good businessman.
NadiaPotter NadiaPotter 9 years
I star watching this shows because Nadia was there (obvious) but when I saw that her team lose I was like "oh no, she's out" nobody take her seriously... and that.. big-lips woman is kinda awful. AND who the hell is Omarosa to tell Piers that he's an alcoholic??? oohh ratings ratings I saw kind of awful that the men... well Gene and Baldwin were like "go away you lot, you suck, we don't"... I will watch this show from now on... so I can see when Gene and the big-lips go away. GO GO PIERS!!! and I see the light... and I see it go... :rotfl:
bingkaycoy bingkaycoy 9 years
I think the men's ad are more effective and convincing and just simply great than the women's ad. The dog had "acting skills" and putting Lennox Lewis cuddling a dog is genius too.
SkinnyMarie SkinnyMarie 9 years
Although Im not going to watch this show. I find it ironic and stereotypical that the playboy model was first to go.
ALSW ALSW 9 years
Trace Adkins has the perfect voice for voice overs!
FB1977 FB1977 9 years
I have to say I preferred the men's ad over the women's. As much as Gene Simmons is an ass, I like watching him on the show. I think pitting these celebs against one another is just what the show needed. I'm glad the Donald fired Nadia because I DO NOT think she would be able to lead others at all. I think Nely is definitely much more of an asset.
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