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Celebrity Apprentice Episode 3

Celebrity Apprentice: Mr. Outside the Box

Last night's episode of The Celebrity Apprentice was only entertaining because of Gene Simmons's out-there commentary. Oh, and of course the major shock of who Donald fired. I'll still be tuning in each week, but the challenge last night was a total let down after the last two episodes. In order to enjoy a reality show where the contestants have nothing to really gain or lose, the challenges need to be interesting enough for me to really care about the show.

  • The challenge this week was a marketing campaign for Kodak and the contestants were judged on originality, brand messaging, and profit. Jim Cramer was the guest judge, Boo Ya!
  • Donald gave Gene Simmons the option of being the project manager for Empresario and he, of course, took it. Gene told his new team that he's a "benevolent dictator" and the camera that he's "the king of all women." Tito Ortiz took responsibility to lead team Hydra.
  • Gene declared himself "Mr. Outside the Box" and didn't feel the need to meet with the Kodak executives so he just sent Nely Galan and Carol Alt. Nely interrupted the executives every two seconds. Meanwhile, Hydra met with Kodak and got their message of "affordable ink" perfectly.
  • The men had a photo shoot for their "knockout deal" campaign featuring Tito and Lennox Lewis. Stephen Baldwin walked and walked all over the boardroom taking pictures from above, and coffee spilled on their laptop holding all the artwork when everyone gets off the table.
  • To see a video and the spoiler, just

  • When facing the Trumps and Jim Cramer, Omarosa (and her cleavage) pointed out that Gene doesn't even know the name of the printer they were marketing. She was right.
  • Hydra won the challenge, even though their presentation was sloppy, because they got the message right. Donald asks Gene to pick two people to bring back to the boardroom, and he wanted to choose only Omarosa.
  • Donald said that Gene can't simply pick Omarosa because he doesn't like her, so Gene brought Jennie back as well. Donald basically tells Gene that he should bring back Nely, but for some reason he doesn't comply.
  • Gene Simmons ends up being fired, though it was obvious that wouldn't have been the case if Nely were one of his choices. Donald called Gene "the most independent thinker there is."
  • Jim Cramer was baffled and said "I can't believe what I just saw." Donald responds, "We had no choice."

They really didn't have a choice. I think this was Gene's way of taking the blame for losing the challenge. He knew if he brought Nely back that she'd be fired. I'll miss his one liners, and now I need someone else to pick as a favorite to win it all.

Photo courtesy of NBC

Join The Conversation
chancleta chancleta 9 years
NadiaPotter NadiaPotter 9 years
jah i didn't see it :( I hope they do a re run, like last week...sniff
a-geek a-geek 9 years
Gene was actually right in a way. Kodak's execs have run the company into the ground. The company's stock is at levels it hasn't seen since 1980 and is worth roughly a fifth of what it was in the late 90's. While I think Jim Cramer is a bit nuts, he's very smart. How the hell he just sat around and towed the party line on the greatness of Kodak is disappointing. Ah well, it's just a TV show.
FB1977 FB1977 9 years
I agree with everyone else - I'm going to miss Gene on the show. I was really hoping he would not be fired so soon. I'll still watch though, cos I love the show.
miss-krysta miss-krysta 9 years
so upset about gene! he really made the show enjoyable for me. but it seemed to me that he knew he was at fault and chose jenny and omarasa back because he knew it would be his head then! trump seriously wanted nellie off eh?! and so did i! she's messed up 2 weeks in a row.
i-am-awesomeness i-am-awesomeness 9 years
Gene Simmons was very funny! It was fun to hear his little gems of wisdom every week-- "gene-isms" if you will. Although I don't like him personally, he had really good ideas. It was very dumb of him to not bring Nely in the boardroom, even Donald said that he had to pick a second person as a favor to him. Nely has shown for the third week that she just needs to go. She talks way too much to be useful. And Jennie dragged into the boardroom for no reason at all. Oh well... the previews looked kinda interesting(for the show 2 weeks from now, w/the guy from the Sopranos getting mad).
JennyJen2 JennyJen2 9 years
I love Gene and now I need to find a reason to watch this show again :( I guess I could just watch re-runs of Family Jewels!
JovianSkies JovianSkies 9 years
Gene very, very random. What else is there to say about His Benevolence? 0.0
karisaamy karisaamy 9 years
The table was the best part of the show this week
ehadams ehadams 9 years
At least he will be on Ugly Betty next week...
Knight-Who-Says-Ni Knight-Who-Says-Ni 9 years
He was the best part of that show. They shouldn't have canned him yet.
bingkaycoy bingkaycoy 9 years
The accident on the table was really funny. But I think Gene Simmons should have been given immunity after being the "winning project manager" last week instead of handling the same responsibility consecutively --twice in a row. I wanted to flap the mouth of Nely Galan who just kept babbling ---doesn't she know that it's a total turn-off especially in a meeting room where you deal with top executives?
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