POPSUGAR Celebrity

Which Supermarket Truly Has the Best Deals?

Jan 25 2016 - 2:00pm

All of us have our go-to grocery stores, but what stores have the best prices? We did a comparison shopping test with Whole Foods, Target, Costco, Trader Joe's, and local supermarket United Way — all of which are located in San Francisco. While we expected some of the results, we were definitely surprised by others.

Ground Rules

We created this neat chart below for you to easily see the results of our findings. The boxes that are highlighted in green are the cheapest items, and the boxes that are highlighted in red are the most expensive options.

Key Findings

The Surprises

What Does This Mean?

It's really up to each individual's shopping needs and preferences. Although Costco was the clear winner, it may not make sense for the solo shopper to buy in bulk — it's going to take up a lot of space at home and some of the food may perish before the individual manages to consume it.


Whole Foods definitely lives up to its nickname of "Whole Paychecks," but the supermarket brands itself differently than the others and touts a bigger emphasis on organic and healthy foods. However, Trader Joe's brands itself in a similar way but with lower prices (here's how it's able to sell affordable goods [1]). Although Target was the second cheapest grocery store, keep in mind that its selection tends to be much smaller than the others and that it may not have the freshest options.

All in all, there are pros and cons to every store, and to really save, perhaps you can shop for certain items at certain stores if it's feasible and convenient for you.

Source URL