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Christmas Displays in July: Brilliant or Baffling?

It's no secret that retailers are going through tough times. Depressed consumer spending has caused Sears and Kmart to adopt a new method they hope will inspire the shopping spirit. The stores are promoting Christmas in July, building displays and online promotions with that unmistakable holiday flair. One retail consultant commented, "It looks more like desperation than inspiration," while another remarked, "Overall, it seems to be a pretty smart strategy." What's your take?

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