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Condom Sales Are Up, Ice Cream Cone Sales Are Down

People are still spending money during the recession, they're just spending it differently than before things went downhill. Time magazine was curious about recessionary spending and recruited the Nielsen Co. to determine what people have been buying more or less of during the first two months of the year. The results give us an idea of what might be in the customer's cart behind us in line.

Product Sales Up

  • Family planning: Condom sales and female contraceptives are up 10.2 percent.
  • Seasonal general merchandise: Thawing salt, body warmers, and gift packages with candy, rose a 32 percent because of the cold Winter and downsized gifts.
  • Canning and freezing supplies (jars, bags and containers) are up 11.5 percent.
  • Baking mixes, flour, and dough for home baking.
  • Fresh meat (7.3 percent increase), vegetables and dry grains (5.5 percent), dry pasta (4.4 percent), cheese (3.1 percent).
  • Wine and liquor sales have increased as people spend more evenings in.

To see what products underperformed,


Product Sales Down

  • Cookie and ice cream cone sales are down 9.7 percent.
  • Bottled water saw an 11 percent decrease.
  • Jams, jellies and spreads dropped 12.1 percent.
  • Canned seafood sales are down 13.3 percent.
  • Film and cameras sales had the worst drop in sales with a 31.5 percent decline.

What are you buying less or more of these days?

aimeeb aimeeb 8 years
Ice cream sales will always be big in my book. :)
Spectra Spectra 8 years
I definitely agree with the "warming" stuff being up...we bought salt for the first time ever this winter because there was just so much snow! We haven't been buying MORE liquor/beer per se, but we usually enjoy drinks at home instead of buying them at the bars. The contraceptive thing makes sense to me too...I know that we've decided against having kids and one of our main reasons was the financial aspect of having a baby right now.
margokhal margokhal 8 years
What store was the photo taken in?? Those condoms look like candy, for serious. :D Re. the article: It makes sense. People are trying to conserve [ration food, no more kids] while still enjoying some comforts [cheese, wine and beer].
snarkypants snarkypants 8 years
i also think the condom things is because nobody can afford to get pregnant!
miss-malone miss-malone 8 years
Interesting... :)
Modus-Vivendi Modus-Vivendi 8 years
Those all make sense! More nights at home mean more nooky, and possibly less desire to expand the family while times are tight. I have done all the normal things lately--cut out starbucks, eating out, new clothes, etc--in part because of the economy and in part just because I have been trying to stick to a budget anyways.
hausfrau hausfrau 8 years
The ice cream thing is kind of surprising because I would think as people stay home for dinner they'd still want a treat and going out for ice cream is much cheaper then a full dinner.
hausfrau hausfrau 8 years
oh wait sorry! my mistake! maybe no ice cream leads to skinnier girls and therefore more condoms needed! haha! :)
hausfrau hausfrau 8 years
star - no ice cream on date = no nooky, no need for a condom ;)
starangel82 starangel82 8 years
I understand the trends too. Sounds like more people are working to get more bang for their buck and not being as frivolous in their spending. I will say when I read the headline, I was thinking what on Earth do condoms and ice cream have to do with each other.
ilanac13 ilanac13 8 years
well these trends really do make sense to me. my fiance and i are drinking more wine lately - but that's because we're really starting to learn more about it - not because we need the 'self medication' aspect of it. we also have started to by a LOT LESS bottled water - we now use our filter and that serves the same purpose. we also do buy a lot more soup and things that are non-perishable that also provide more meals. it's just part of economizing i think.
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