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Coupon Master Mom Shows Us How She Does It

This Lady Has a Black Belt in Shopping: Watch Her Shop

Stephanie Nelson, founder of, was featured in a segment on The Early Show and led correspondent Priya David through her "strategic" shopping tips and tricks. Priya asked questions about saving time versus clipping coupons, and why should a shopper buy an item she doesn't like as much as another just because it costs less. They performed a challenge where they started with identical lists, but Stephanie's bill came out to be $73.35 while Priya's cost $232.60. Watch the Coupon Mom in action:

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sugar-n-spice sugar-n-spice 9 years
whoa! It seems like so much work! But with a price tag like that I'm sure it's worth it!
kiwitwist kiwitwist 9 years
awesome!! There have been a few times where using coupons meant that the store actually paid me to buy the product LOL!
Brendelwoman Brendelwoman 9 years
I hate grocery shopping. It's just one of those chores I can't stand like putting away laundry. So I tend to go to the SuperTarget to shop for groceries and other "fun" stuff. Target is competitively priced for the groceries but after this I know I can do better. I liked her advice about meal planning based on what is on sale. I don't clip coupons anymore because it's never anything I should be eating - tends to be all the bad stuff. But the grocery ads and meal planning and cost per item comparison is something to do!
Karen12345 Karen12345 9 years
I agree about the speed-walking! So funny ... they kept having little mixups and the camera guy almost tripped her with the cord ... I have one of those passbooks that kids sell at school and it came with 8 coupons for $10 off a $50 purchase at Tom Thumb. I am single so I don't usually need $50 worth of groceries, but I stock up on the things I eat/use a lot of on those shopping trips (especially when they are on sale), and once the coupon is combined with the store card savings I usually save between 40-50% of the total price.
JaimeLeah526 JaimeLeah526 9 years
Wow that is amazing.
leeluvfashion leeluvfashion 9 years
Very cool!
snowbunny11 snowbunny11 9 years
I don't think I'll be clipping coupons anytime soon, but I should definitely watch out for stuff on sale. I am so bad about throwing produce away, I should just admit that I WON'T eat citrus, don't finish the bread, and probably won't eat all that lettuce in time. I thought it was sooo funny how they speed-walked around the store, to point out, like two items lol.
shanimalcracker shanimalcracker 9 years
These stories recently of women being so good at shopping really astounds me. I guess I need to try harder and care more about saving! The most I do is buy generic brands.
aimeeb aimeeb 9 years
hmcmcd hmcmcd 9 years
jeez, I wish I could that! I tried clipping coupons, but it seems like there are never any that I use plus I always forget them too!
Schaianne Schaianne 9 years
I wish I had the time and dedication for that. Heck, I can never remember the coupons I DO clip! :P
MartiniLush MartiniLush 9 years
wow! that is amazing! i definately need to take some of her tips in mind!
SkinnyMarie SkinnyMarie 9 years
I miss Shop Rite...Now I have their jingle in my head from growing up.
ALSW ALSW 9 years
Some great tips.
Lovely_1 Lovely_1 9 years
Wow! Food in the States is SO much cheaper then in Canada!
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