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Digital Grocery Coupons

Making Headlines: Digital Grocery Coupons

Do you find newspaper coupons to be tedious or feel uncomfortable whipping out a wad of clipped coupons at the cash register? Online coupons may be the solution to help you save money at the ever more pricey grocery store while simplifying the world of coupons. How would it work, exactly? You'd simply load the online coupons on to your customer loyalty cards, and your card would be scanned at the checkout.

Kroger Co., the nation's largest traditional grocery chain, and Procter & Gamble Co., the largest consumer products company, partnered in a digital coupon trial that started in December. Other supermarkets are testing out their own paperless coupons as well, but that doesn't mean that paper coupons will be completely obsolete. It's just one more option to accommodate an increasingly digital world.

I hope that the online coupon trend continues and catches on nationwide. I know that I'd be more likely to poke around for coupons online than in the paper. What about you?


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