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Do You Remember to Send in Rebates?

Rebates are one of the ways retailers entice us to proceed with a purchase and offer ourselves some soothing rationalization for doing so. We calculate the rebate when figuring an item's total, yet in the end many of us end up paying full price.

According to consulting firm Vericours, 40 percent of rebates go unredeemed, meaning our forgetfulness / laziness / apathy gives retailers a big win. I'm certainly guilty of procrastinating rebate redemptions until they're expired, are you?


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