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Does Shopping With Your Guy Affect Your Spending?

Here's a little holiday shopping psychology, courtesy of Smart Money. Turns out men are likely to be big spenders when they're shopping in the company of a woman. According to a study in the Journal of Personality and Social Psychology, male shoppers, who are, as the article puts it, "romantically primed," are likely to spend more on conspicuous items — think cars, watches, luxury goods — in the presence of women. The reason? The flashy material items signal their access to resources, i.e. their wealth, to attract potential mates.

If you're wondering if the same holds true for female shoppers, the answer is no, at least according to the study. My spending totally changes — and not for the better — when my guy joins me on a shopping excursion. What can I say? I fall for all the compliments, and end up with a lot more merchandise and a heftier bill. For some of my friends, I know it's just the opposite, often inclined to be more conservative when they bring their partner or spouse along. What about you? Does shopping around with your significant other change what you buy or how you spend?

Photo courtesy of Bravo

Join The Conversation
Chrstne Chrstne 7 years
Only when grocery shopping do we tend to spend more if we are together. I don't know why. It's like having another person to justify your purchase decisions and bounce things off of. Also, peer pressure kind of comes into the mix: "Hey you want chips" I'm so hungry I could go for some chips. You know you want some too" -- and then of course, I get the damn chips. We're bad, and we also fully realize we buy dumb sh*t when we are grocery shopping together -- so that is why I normally go alone. In any other store, we never have a problem with spending.
Spectra Spectra 7 years
I spend less when I shop with my husband, mostly because he is there to constantly remind me "Hey, do we REALLY need that?" and he's sometimes better at finding the best price on things that I don't normally buy (like engine oil, etc.). But when I'm at the grocery store with him, we spend more because he wants to buy all kinds of stupid snack food that we don't really need. That's why I always grocery shop alone!
GlowingMoon GlowingMoon 7 years
Nope, I spend the same no matter who's around.
Deidre Deidre 7 years
Married and on a joint budget. Weirdly, this means that hubs and I actually only tend to spend when we're in each other's company. Not anything that we consciously do, but I guess it's a means of keeping each other in the loop on any purchases.
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