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Dutch Towns Pay For Unemployed Women to Get Makeovers

Dutch Towns Make It Policy to Find Broke Women Sugar Daddies

Leaders in three Dutch towns hope makeovers and marriages will help the government's bottom line. A new program uses taxpayer money to finance beauty transformations for single, unemployed women hoping that they will soon find a husband who can support them. Once the women are married, the idea goes, the towns will no longer have to hand over welfare.

The councils figure that if they can get 70 women married, they'll save almost $500,000 in welfare payments. In order to save that money, they're spending money — about $1,500 for each woman to get a new hair and beauty look, fashion tips, a life coach for dating advice, and a spot on a matchmaking site. They'll also have professional head shots taken. The program targets women, but men can apply too.

Apparently spending money on job training or educational programs for these unemployed women was too obvious. But the geniuses behind the idea do hope makeovers will help the ladies in their job searches too — because telling a woman she needs a man to support her will totally make her more confident and ambitious.

Image Source: Thinkstock
kellylouise kellylouise 7 years
WHAT? That's ridiculous. I swear my country's going back in time with its silly ideas. *mutters something about Republicans and racism*
GlowingMoon GlowingMoon 7 years
LOL. :)
Blackwood Blackwood 7 years
I don't get it. I really hope it's a joke. It seems weird that in the 21st century a country that is progressive enough to have been the first on to legalize same-sex marriage would try to reinforce the idea that women need men to survive. Plus, what if some of the unemployed ladies are lesbians? What if they start dating another unemployed woman? Who'd have to take care of them? Just wondering.
LadyAngel89 LadyAngel89 7 years
I'm not sure how I feel about this. On one hand, a lot of women expect men to support them. On the other hand, I don't think the government should be empowering women to think that they need a man to support them. $1,500 dollars can go a long way toward job education, provided there are job opportunities to be had.
Pistil Pistil 7 years
Why not just auction them off to the highest bidder?
ShaynaLeah ShaynaLeah 7 years
Interesting concept - and their rationale isn't entirely psychotic - the article in the UK quotes one of the men behind it saying, "people in a relationship have better health, more happiness, make more money and live longer lives. They make less use of medical systems and social security." So, strange - yes, but hardly evil.
marielleaster marielleaster 7 years
Hahaha, I'm Dutch and I had to hear about it from this site! Still, this is just wrong...let's hope they've tried everything else and this is their last resort...and even then...just wrong...
kurniakasih kurniakasih 7 years
brindey brindey 7 years
How about putting that money towards programs to empower women? Oh, never mind. Excuse me, I've got to run and find a rich and decrepit old man.
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