Skip Nav
Budget Tips
How My Boyfriend and I Vacationed in Cabo For 5 Days For $621 Each
Consumerism
12 Costco Employee Secrets, Including What the Different Markdowns Mean
Disney
This Tragic True Story Inspired a Haunting Disneyland Urban Legend

Get a Whiff of Success: Grandma's Scent Sells

Get a Whiff of Success: Grandma's Scent Sells

Regular (ambitious) gal Jessica Dunne has demonstrated that a little niche goes a long way. The 32-year-old developed her first fragrance, Ellie, using $100,000 in savings and all of her savvy. Without any prior connections to the beauty industry, Jessica realized her dream of creating a perfume based on memories of fragrances worn by her grandmother, Eleanor.

A cold-call to Claudia Lucas, the perfume buyer at Henri Bendel in Manhattan, is what ultimately put Ellie on the market and has allowed Jessica to develop a second fragrance. Lucas was initially pleased with Ellie's bouquet, but she was sold on the story behind the bottle saying, "a brand is always a story well told."

Before she created her $180-per-bottle product, Jessica tested her hand in other areas like working as a sales assistant at Credit Suisse First Boston and managing an art gallery in Manhattan. Seems she's found her niche, and created one too, as a one-woman fragrance house with an appealing personal story.

Around The Web
Join The Conversation
Raquelie Raquelie 8 years
I love this woman's story. But I definitely don't want to smell like my Grandma - moth balls muted by Windsong. I found a hilarious new fragrance called NOU. Hilarious, yes. And it smells heavenly - vanilla orchid, pink roses and a crisp citrus. Soft and divine! This perfume tells a "story" like no other I've ever seen. Check out the website and see what NOU stands for. (hint - surfers usually don't wear it). http://comobrigante.com/nou%5Fstory
Raquelie Raquelie 8 years
I love this woman's story. But I definitely don't want to smell like my Grandma - moth balls muted by Windsong. I found a hilarious new fragrance called NOU. Hilarious, yes. And it smells heavenly - vanilla orchid, pink roses and a crisp citrus. Soft and divine! This perfume tells a "story" like no other I've ever seen. Check out the website and see what NOU stands for. (hint - surfers usually don't wear it).http://comobrigante.com/nou%5Fstory
carhornsinapril carhornsinapril 8 years
what a fantastic story.
carhornsinapril carhornsinapril 8 years
what a fantastic story.
ilanac13 ilanac13 8 years
well...i know that there are some scents that people prefer from 'back in the day' but i don't know. personally - my choices lean more towards the modern. i do think that it's great that she was able to save enough to follow her dreams and that she was forward enough to approach a boutique store like bendels - cause we new yorkers know what it's like to shop there and see new unique products that you can't find just anywhere.
psterling psterling 8 years
Is it just me or does smelling like your grandma not sound appealing? I don't get it...Bottle is pretty though.
psterling psterling 8 years
Is it just me or does smelling like your grandma not sound appealing? I don't get it... Bottle is pretty though.
Walmart Free 2-Day Shipping
Asha Sharma From Porch.com Interview
Coming Up:  Top Execs Have Advice For You
Tips For Being Successful
Interview With Founder of Nutrition Stripped
How to Win at Office Politics
50 Most Powerful Women List Honors Youngest Woman Ever
Facts About Elizabeth Holmes
Best Life Lessons From Ryan Allis
How to Get a Raise
From Our Partners
Latest Afforable DIY & Organization
All the Latest From Ryan Reynolds