You can't do this alone and you need to rally the troops! What better people to support you than your friends and family? I asked the most dearest to me for their support and they have not disappointed me. They have recruited their own friends and family to participate in the campaign and had them making cranes.
Further, they were an integral part of JustOneCrane from the start. They helped me pick the charity, brainstorm for names, hone down my goal, and helped with the wording. A friend of mine even designed the logo for me!