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I'm Asking: Would You Still Endorse Tiger?

I'm Asking: Would You Still Endorse Tiger?

As more details surface about Tiger's indiscretions, I was surprised to learn that his sponsors aren't bailing ship just yet.

Nike, Gatorade, and Gillette, among other sponsors, have all decided to continue their endorsements of the athlete, amid allegations of infidelity and extra-marital affairs. A Gatorade spokesperson reiterates the company's support of the golf pro, saying, "Tiger and his family have our support as they work through this private matter. Our partnership continues."

Tiger's certainly not the first male athlete to come under fire in the media for a personal failure. Not too long ago, Michael Phelps was the subject of media scrutiny for his own lapse in judgment — except Phelps did have a sponsor pull the plug on its deal with the swimmer after he was photographed smoking an illegal drug. But tell me, what do you think — are Tiger's sponsors making the right move here? I'm asking, if you endorsed the athlete, would you still back him now?

Image Source: Getty
Join The Conversation
Zivanod Zivanod 7 years
With more and more people coming out of the woodwork, it may be harder for these companies to stand so closely behind him. When you sign endorsement deals, moral clauses are often included to protect companies. These products are using Tiger Woods to see a specific image not just golf equipment. By tarnishing his own image, he is tarnishing the image of the products he hawks as well. Right now, I don't think there will be any lasting damage but in the short term, I am sure he has lost a few fans.
Miss-Tina Miss-Tina 7 years
I would not pull my sponsorship of him, but it has been made very clear that I expect different things from celebrities than most people. I think that this is something that is personal, and he is sponsored as a professional. It is clear that he is sponsored because of his professional accomplishments. In my opinion he should be allowed a personal life. Of course when you become violent or reckless with anothers life that should affect your professional as well. But marriage is something that I do not think your life should be judged on. He is not being paid to teach people how to be a great father or husband. He is being paid to be an amazing golfer and encourage others to try their hand in the sports world.
weffie weffie 7 years
I think I'll be less likely to buy products he advertises (not that I was particularly likely to buy them before) but not because of moral issues, because he's clearly an idiot... You have to be seriously stupid to cheat on a hot bikini model with a bunch of hatchet-faced bar hos, so now I know not to trust his opinion on anything lol
Deidre Deidre 7 years
Sure. I really don't see how someone's alleged affairs and driving record (non-alcohol related) have much to do with their job as a professional athelete. If he was taking some sort of athletic enhancement drug (or some other charge that related to his job), then that would be a different story.
tarabara1229 tarabara1229 7 years
Definitely. I never understood how becoming a public figure automatically waives your right to be human. Cheating is not uncommon, and to say, "Well, he's supposed to be a role model" is a weak argument for ending his endorsements. It's up to the companies' discretion, not yours. As parents, you ultimately decide who should or shouldn't be the role models in your kids' lives. If you really feel that Tiger's transgressions will negatively affect your kids, then don't buy Nike, Gillette or Gatorade products.
L7amiguita L7amiguita 7 years
Duh, he's Tiger Woods. Ofcourse I think he is a completed douche to cheat on his wife and family but there's no denying that he's an exceptional athlete. These partnerships are all about making money and Tiger definitely brings in the money.
snarkypants snarkypants 7 years
of course. heck, i'd probably give him a raise! talk about extra publicity! ok, kidding about the raise part, but i would not drop him. like anon #4 said, it's personal. i don't understand our obsession with the morals of famous people. it's not like he murdered someone.
kimmieb124 kimmieb124 7 years
If I endorsed him before, I would see no reason to stop. This is a man who drops the F bomb out on the golf course on a regular basis. No class or composure. If a company is OK with that part of his image, the new developments aren't that much of a stretch.
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