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Ivanka Trump Wants You to Save Money on Lunch

It's difficult to imagine the always-polished Ivanka Trump packing up leftovers for lunch, but she recently blogged about sympathizing with the monotony of brown-bagging it.

With gas and food prices on the rise, more and more people are skipping the deli line and bringing lunch to work to save money. This is great, but all I hear is how boring a brown bag lunch can get and how people want something different, especially when they are stuck at their desks — something I completely relate to.

Today kicks off an advertising campaign that pairs Ivanka with ConAgra Foods to promote a new line of microwave meals called Healthy Choice Fresh Mixers. Because the meals will last up to a year without refrigeration, the company is targeting busy young office workers that may be looking for an inexpensive and healthy lunchtime solution. If you are in New York or Chicago, samples of the meals will be available today at the Grace Building on 42nd Street in New York, and 1 South Wacker Drive in Chicago.

ConAgra Vice President Michael Locascio explained the company's reasoning for selecting Ivanka as the spokesperson and said, “We wanted somebody who would appeal to a younger office worker who’s technology-savvy.” Do you think she was a smart choice considering the company is trying to promote the lines as budget-friendly?

Join The Conversation
jenious jenious 8 years
I saw these in the grocery store and checked it out for a long time! I just couldn't bring myself to buying something that seemed so full of preservatives! However, I do understand that the packaging process has a lot to do with the extensive shelf-life. But still!
codewhiz codewhiz 8 years
Anybody remember Top Shelf entrees? This is like a comeback!
Shop_Oholic Shop_Oholic 8 years
No, she is a horrible spokesperson because like she eats that sodium-loaded crap :)
PammyLZ PammyLZ 8 years
Follow-Up: The Rotini & Zesty Marinia was also pretty good. I'm really surprised. Normally I expect microwaved foods to be nasty but these are pretty far.
caroline24 caroline24 8 years
I think she's a good spokesperson for this if they're target young and ambitious office workers. I've read a few articles about her and she seems pretty thrifty and frugal (in a good way) considering she probably could afford more expensive things but I read she buys inexpensive bags to save money but stylish non-brandname bags. That's pretty cool. I think she's pretty real and down-to-earth from what I've read.
jmichelle jmichelle 8 years
I actually think she's a good choice. Even though she's not in the demographic the product is aimed at, I believe she's different from the majority of other "trust-fund babies". Her parents are rich, yes, but she's had a large hand in developing and working in her father's companies. She's worked for (at least some of) what she has and can relate to some people in that way. As for the mixers, I think I saw a commercial for them yesterday. I thought the idea of having pasta-to-go was genius but not necessarily for me... and the whole 1 year thing... what about the sauce?! yuck
Beauty Beauty 8 years
Ew. Something that lasts for a year like that freaks me out.
bento-barista bento-barista 8 years
These babies were featured in last week's Ugly Betty; you can notice them when Betty goes into the fridge to get Gio's amazing Italian cheese.
Martini-Rossi Martini-Rossi 8 years
Hmmm Im in NYC only a block away from the Grace Building but I dont Im going to pick up a sample. One year without refrigeration just doesnt sound all. Nice idea though.
michlny michlny 8 years
The fact that it will last for a year w/o refrigeration - is VERY scary! I'll pass, thanks anyway Ivanka.
stephley stephley 8 years
I think choosing her to sell budget-friendly boxed food is like having Marie Antoinette sell healthy snacks.
PammyLZ PammyLZ 8 years
I've already tried the "Sweet & Sour Chicken with Rice" Fresh Mixer.. and it's was pretty good. And I hate.. absolutely abhor pre-made boxed meals. Anything that you need to microwave... I hate it. But, I am desperate for something warm to eat for the winter so I tried one of these out. I also bought the Rotini & Marinara sauce. I think I will try that one out tonight. Hopefully it will be as good as the Sweet & Sour...
deanna024 deanna024 8 years
You know, I agree 356, something called "Fresh" mixers that lasts for a year without refrigeration is an oxymoron. How can it be fresh if it's so shelf stable for that long. Sadly, though, it's probably better for you than a lot of the fast food meals people end up grabbing. Me, I pack to save money and be healthy. I usually skip work lunches -- they usually cost at least $8 to go out and get a salad similar to what I'd pack any way.
356UIK 356UIK 8 years
Good for her, but up to a year without refrigeration?!? how is that possible? that sounds like it would be bad for you, i.e. full of sodium and preservatives.
ilanac13 ilanac13 8 years
i think that this could be something that's interesting depending on what the distribution will be and how you can get it. i know that for myself in my office - a lot of us just run out to the soup guy on the corner and get a cheap cup of soup since that seems to be easiest on our limited time, but if these lunches are easily accessible, then anything's an option.
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