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News Flash: Menus Minus Dollar Signs Attract Spending

  • Restaurants to begin sacrificing the dollar sign for profit? New research shows that menus that list prices without dollar signs get customers to spend an average $5.55 more per meal. — The Wall Street Journal
  • Business school isn't for everyone: A journalist turned Harvard Business School student wonders if the school is promising its students too much. — The New York Times
  • Real estate agents are building an online presence through blogging and social networks. It leaves the door open for flashy marketing, so be on guard and search for substance if using these forums to find your agent. — The Washington Post


Join The Conversation
ilanac13 ilanac13 9 years
i can understand how if you don't see the price you won't necessarily get turned off by the menu. in the days of olde - if there weren't prices you would assume that it was really expensive but that's not the case anymore. as for hte whole business school thing - i know that for myself - it's helpful to have some background in business but you don't necessarily need it to be successful in what you do i think that online networking has become a great tool. my realtor is someone that i linked up with online because i'm not in the state that my property is in - and it's a life saver cause i don't know what i would have done otherwise
Shopaholichunny Shopaholichunny 9 years
Exactly Martini!
Martini-Rossi Martini-Rossi 9 years
Sorry I dont fall for that no dollar sign scam. 50 and $50 still look the same to me!
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