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Pay What You Want Taxi Service

Pay-What-You-Want Taxi Service: Brilliant or Baffling?

The Great Recession has inspired businesses and entrepreneurs to build more creative marketing schemes and business plans. Pay-what-you-want restaurants are no longer a rarity and have generally shown that people will pay a fair price, even when they're not given a bill.

One innovative guy in Vermont took this idea and is driving with it in his Vermont-based part-time business, Recession Ride Taxi. Eric Hagen's taxi sign reads "Pay What You Want!" and he also offers pay-what-you-can bottles of water, Gatorade, and soda, and a free ride after six paid fares. Hagen told the Burlington Free Press that he's satisfied with the way business has been going; while he's received payment in the form of a CD from a musician and a $10 supermarket card, most patrons pay in cash.

What do you think of his idea: is it brilliant or baffling?

Image Source: Getty
Join The Conversation
magickalrealism magickalrealism 7 years
I've had other service providers go to this method and it wound up increasing their income - people payed him according to how they valued him.
insanitypepper insanitypepper 7 years
We have an electric shuttle company downtown that operates solely on tips.
Spectra Spectra 7 years
I think it's cool. What if there were an emergency and you absolutely needed a cab but had only like, $5 or something. You couldn't get a real cab for that, so it'd be a real lifesaver to have a cab where you could pay what you could afford.
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