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Paycheck Cycles Set Grocery Store Promotion Schedules

Payday Determines What's Offered to You at the Grocery Store

Some things work in mysterious ways, but grocery store promotions are pretty straightforward in their scheduling tactics. Everyone knows most people are paid at the beginning or end of each month, and grocery marketing teams smartly push particular deals at these times. It's called the paycheck cycle and it assumes that people have more disposable income to spend at the start of the month than they do toward the end — otherwise known as living paycheck to paycheck.

More expensive items are promoted around the first while stores push cheaper products toward the thirtieth keeps items moving off shelves and boosts store sales. As a consumer, it's important to look beyond promotions to determine what items offer true value, no matter what time of the month. One thing is for sure: the announcement from Frito-Lay in North America that 20 percent more product will be added to bags of its corn-based Tostitos, Fritos, Cheetos and Doritos, at no extra price, is good news for snackers who have been frustrated by bags full of mostly air. It's all about getting more for your money these days.

Join The Conversation
cpianolover cpianolover 8 years
OMG the chips thing is so awesome!! when does this go into effect?
Spectra Spectra 8 years
My Doritos-inhaling husband will definitely appreciate this news, lol.
kiwishe kiwishe 8 years
Why don't they just lower the price instead of putting more carbs in the bag??? I'd think it would save on reprogramming the amount placed in the bags, redesign of packaging, etc. This is just plain dumb.
Smart-Living Smart-Living 8 years
refinedharmony- Follow the link in the post. You'll find that information in the last paragraph of the WSJ article.
death-by-chocolat death-by-chocolat 8 years
Smart on the stores' part, but same- don't think it has much affect on me. I have noticed, however, that more recently when groceries offer promotions, they are for "necessities". Instead of tons of Buy 1 Get 1 free deals on ice cream and chips, I'm seeing more for dry pasta, canned goods, and sauces. That I like. :-)
starangel82 starangel82 8 years
I hate opening a bag of potato chips and it's mostly empty bag. Frustrating, but they say they do that to cushion the chips in transport. I use my coupons and comp ads so well that I usually come out pretty well when it's time to check out. I'm annoyingly frugal that way.
aimeeb aimeeb 8 years
This doesn't affect me, I'm all about saving and I don't fall for these ploys.
ilanac13 ilanac13 8 years
huh - i didn't know about the Frito-Lay thing, but i guess it's just good business now. as for the promotions - stores are smarter than we give them credit for...but for myself - i don't necessarily buy things just because they are on sale/ i think that i'm more savvy that i've given myself credit for.
refinedharmony refinedharmony 8 years
Is there a press release or newspaper article on the Frito-Lay announcement? I would love to FWD that to some of my coworkers frustrate with the vending machines...
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