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Personalized, In-Your-Face Marketing: Creepy or Clever?

An in-the-works, in-store type of advertising wants to get to know you — so much that companies are experimenting with facial-recognition technologies that can identify shoppers' approximate age and sex. The development comes as the power of TV ads are dwindling due to the DVR.

The ads would appear in shopping aisles and recommend products based on previous selections — like showing an ad for conditioner after you choose a bottle of shampoo — and your demographic details. Dunkin' Donuts has started testing the technology with ads at cash registers inviting customers to return for a certain treat on their next break. What do you think of the new in-store technology?


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a-nonny-mouse a-nonny-mouse 8 years
Amber vented, "Big brother is up my butt enough." ((winces)) All that rectal probing has rendered me puckered, sore and sensitive. We might all benefit from a corporate and governmental enema, but they'd likely tear out our rectums on their way out. Vicious beasts! (Yep, I went deep in the dark and dirty south -- in a post about food, no less. I'm twisted.)
a-nonny-mouse a-nonny-mouse 8 years
Snow wrote: "I think a lot of people like their coffee, but if you were more of a Starbucks person, then I can totally see why you wouldn't go there." Yeah, that's true. I don't drink coffee (ever!), so I don't visit DD or SB. megln answered my question about the mystery food product pictured above: "it's their flatbread sandwich" Oh. Sounds questionable (the quality of food, not your answer!). Thanks for humoring me with information.
mlen mlen 8 years
haha its their flatbread sandwich. the all cheese one isn't bad but the others aren't good lol and i'd be real curious what DD would "recommend" based on me being a girl in her mid-20s
AmberHoney AmberHoney 8 years
Big brother is up my butt enough - thanks but no thanks.
carhornsinapril carhornsinapril 8 years
i think it's brilliant, in a weird, 1984 kind of way.
snowbunny11 snowbunny11 8 years
Haha nonny-- I loooove DD! But, I go there for coffee! I think a lot of people like their coffee, but if you were more of a Starbucks person, then I can totally see why you wouldn't go there. I don't even think I've ever had a donut from DD, but I do sometimes get a breakfast sandwich there. Yeah, and whatever is in that picture, does not look too appealing!
a-nonny-mouse a-nonny-mouse 8 years
Oh, and what the heck is that peculiar fast-food item in the Dunkin Donuts image? Don't they sell, you know, *donuts*? 'Cause that surely isn't one. That looks like something that you might purchase at Taco Bell. I dunno. I haven't stepped into a DD in over a decade.
a-nonny-mouse a-nonny-mouse 8 years
"I am sick of seeing commercials with women freaking DANCING with yogurt" **sniggle-snort** Oh my gosh, snow, that was really flippin' funny to read!
Jude-C Jude-C 8 years
It's always so wrong. I've yet to see an ad targeted to me that pimps anything I'd be interested in. Oh, and those bridal ads? I would find that deeply irritating. The best are when I'm reading some thread about Obama, and on the right side of my screen all I see are ads for "BARACK OBAMA A TERRORIST! READ THE TRUTH NOW!" websites. I will Google that--it sounds interesting!
snowbunny11 snowbunny11 8 years
Yeah...I think targeted advertising is kind of should google the Sarah Haskins youtube videos on targeted advertising for women. They are hysterical!
snowbunny11 snowbunny11 8 years
Oh, and I should mention, those are the ONLY facebook ads I get now. SO every time I sign onto facebook I get a reminder that I am not skinny enough to get married, or that I am not buying enough pointless crap for the wedding. We are not ALL bridezillas, facebook! I tried to get rid of the ads by clicking "ignore," but after doing that give times I got an ad for "trying to get pregnant?" Ugkjhfg.
Jude-C Jude-C 8 years
I don't even really like the "targeted advertising" I get in Gmail. It shows you ads based on text in your emails, so I end up seeing a lot of ads for really ridiculous stuff while I'm, say, reading comments from the Sugar network.
snowbunny11 snowbunny11 8 years
Eh, this is a little weird. And I don't get how it works. When I changed my facebook status from "in a relationship" to "engaged," I started getting bombarded with ads about dieting to become a "skinny bride," and for like, wedding favors. Honestly it was really offensive! I just fail to see why companies are still so obsessed with targeted advertising. I am sick of seeing commercials with women freaking DANCING with yogurt, I am sick of seeing targeted commercials for women with cleaning products! This is just one more creepy step in that direction! Advertising I liked: when I was streaming tv shows on ABC online, and they have 30 second clips for OJ or something, then have a coupon you can print! Advertisers should move in this direction because many people do stream shows online, and I don't mind watching a minute or two of ads if it pays the studios' bills. It makes me feel better than watching it on youtube or showlinks to know that someone is getting paid!
Jude-C Jude-C 8 years
I think I'd end up just ignoring it, like I do most other ads.
brdwaystarlett brdwaystarlett 8 years
This is all just a little to Minority Report for my tastes.
Kelliegrl Kelliegrl 8 years
There are some countries that are already experimenting with this. I heard about this when I was in graduate school, and at first I thought this was creepy. But I think it’s amazing how far technology has come.
ilanac13 ilanac13 8 years
i'm not necessarily comfortable with the technology to be honest. i know why marketers are doing it - in the hopes of being more marketing with their efforts and directing the product to the right people who would be likely to make a purchase however i don't like the idea that they will be able to sense something about me and make inferences. i guess we'll have to see how this is applied in store and what not. i work in advertising and i don't know if i'd really recommend that to a client.
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