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Will This Sanjaya Ad Make People Want to Save?

Sanjaya Malakar of American Idol fame was recruited by Nationwide Financial to make this commercial as part of its "Life comes at you fast" campaign. The New York Times acknowledges the singer was recruited to create ads geared toward Americans of South Asian heritage, and Sanjaya's age (19) implies they're trying to attract some younger clients. Do you think this commercial will make people want to open a retirement account with the company?

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