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Sex and the City Movie 2008-03-18 10:48:01

Sex and the City Movie Is the Super Bowl For Women

The brains and wallets behind Sex and the City: The Movie are touting the May 30 release as the "Super Bowl for women." And while viewers will likely be consuming Diet Coke and popcorn rather than licking their sticky buffalo-wing-sauced fingers and sipping on brews, one thing will remain constant between the Winter and Spring events: the heavy advertising.

So what kind of products can you expect to be placed alongside our favorite Manhattan women? There are eight marketers whose products will appear in the movie including Skyy vodka, Bag Borrow or Steal, Coty fragrances, Glacéau Vitaminwater, Mercedes-Benz (picture above is evidence), and the jeweler H. Stern. While it's unclear which other two companies are connected with the movie, most of these seem like an appropriate fit for the May audience.

Do you think connecting these products with the movie will make you identify one with the other? Perhaps you'll start sneaking a Vitaminwater into the theater instead of that Diet Coke.

Photo courtesy of New Line Cinema.

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Liesl333 Liesl333 9 years
I like to fantasize about the lifestyles of the characters and can't wait for the movie. I don't think that I would associate the advertisers' products with the movie though. One of them, Bag, Borrow or Steal, lets women like me rent the very bags which we cannot afford to own. I buy Vitaminwater for my son anyways and I love SJP's Coty perfumes. We all know that the movie is a fantasy and the advertisers are just trying to make money from the exposure they will get in it. I would like to think that women are more intelligent and not easily swayed by the advertisers. It's just fun to imagine wearing the clothes and accesories that they wear in the movie. It's just a movie and we live in the real and very expensive world of reality.
snowbunny11 snowbunny11 9 years
Svenska...there is nothing wrong with identifying yourself as a feminist, we're lovely people I promise! I absolutely can't understand why some women today are so scared of that label! Not all feminists view women as victims, or as a group that should get preferential treatment, just the support of the very simple principle that women are people too! I was definitely more excited for the Super Bowl than I am for this movie, so this advertising is a huge turn off. I am still planning to sneak in my vitamin water and go watch it though, and I am sure if I had enough $$ I'd be out buying a Mercedes after. This movie sounds like it's going to be one big commercial...I guess we just have to accept that brands play a big role in entertainment now, and people even personally identify with them. I mean, the Sugar network even lets you identify what brands you love...(Target, Apple, Chanel).
mandy_frost mandy_frost 9 years
skinnymarie, my friend's wedding is May 31. I'm flying to go to it, but I'm only slightly annoyed. Point out to them that crowds will be smaller the next weekend (when I plan on going).
mjane79 mjane79 9 years
Svenska, I completely agree. Calling it the "Super Bowl for women" just makes me mad. For one thing, I have never watched Sex and the City. Well, I tried to, but I thought it was stupid. I happen to love football and look forward to the Super Bowl every year. I'm a girly-girl and love fashion and clothes but have no interest in this movie. I'll just wait for the Super Bowl :) Maybe the Colts will make it there and win again, then we can keep up a Manning streak.
emalove emalove 9 years
Haha, good comparison! I'm as excited for it as most men I know get for the SuperBowl!
girlgreen girlgreen 9 years
oohhh, never mind, DUH that's a still from the movie...ignore me..
girlgreen girlgreen 9 years
radarkitty radarkitty 9 years
If I am going to be sneaking anything into the theater it's not going to be Vitaminwater or Diet coke. It'll be the Skyy Vodka! ;)
aimeeb aimeeb 9 years
Not really...
svenska svenska 9 years
There's something about referring to it as the "Super Bowl for Women" that really turns me off the movie and all it's advertisers. Don't get me wrong, I couldn't be further from a feminazi, but that kind of reference irks me on two levels. First, if I'm not a fan of Sex and the City and hence don't see the movie which is the "Super Bowl for Women" does that make me less of a woman? Secondly, it turns the Super Bowl into a man's only event by labeling SatC as a woman's thing and I find that insulting as a girl who enjoys sports and girly things... I don't know, it just seems insulting if that is how advertisers are pigeonholing the movie and women.
RosaDilia RosaDilia 9 years
I can't wait. FIRST in line!!
SugarCat SugarCat 9 years
Hmm, so what about those who love the show but can't afford a Mercedes? :p
princessjaslew princessjaslew 9 years
well to be honest, i never heard of manolos until satc.
SkinnyMarie SkinnyMarie 9 years
great. so I have a brides maid who is mad that my wedding is on the same date as the DMB concert. I'm sure I'll have 2 more now ask if they can drop out because of this. I'll be watching the Stanley cup playoffs.
ilanac13 ilanac13 9 years
i'm not sure if i would feel any new affinity towards a brand because of the product placement, although i'm a HUGE MAJOR OVERWHELMING fan of the series. one thing to rememeber is that SATC really emphasized manolos and jimmy choos and birken and all sorts of other brands, so you know that there is some synergy there. i'm not sure if i understand all the tie ins - but i guess that's something to see in the movie right? i'm going to be there - FIRST IN LINE to see the movie - unless i can score premier tickets which i'm trying wholeheartedly to do
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