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Shrinking Products In the Freezer Aisle

Look Out For Shrinkage in the Freezer Aisle

Nothing says Summer like delicious spoonfuls of ice cream, but you might notice that your carton isn't as full this summer as it was last June (and not just because you've started eating ice cream for dinner on the hottest nights). Aside from gasoline, milk is another expense that has been getting consumers' goats and ice cream makers have been struggling to keep costs at bay while the price of milk continues to rise.

Ice cream cartons are likely to be about a cup lighter than before as many brands have reduced their standard 1.75 quart containers to 1.5 quarts, but have continued to charge the same price. Why not just raise the price on the normal size? It's all about consumer psychology. Consumers aren't exactly flush with cash these days and any increase in price could make them turn to another brand. Find out which products beyond ice cream have used this strategy when you


USA Today rounded up some very familiar brands whose shrinkage tactics are undeniable. Double check the unit price next time you go shopping and see how much product you're getting for your money.

  • Since January, Frito-Lay has cut the number of chips in bags across all brands from Lay's to Doritos, though not all product sizes. The biggest cut was to some 12-ounce bags of chips, which are now 10.
  • A jar of Hellmann's mayonnaise that was 32 ounces is now 30.
  • Shedd's Spread Country Crock was shrunk from 48 ounces to 45.
  • Kellogg downsized Frosted Flakes, Rice Krispies and Mini-Wheats in 2006. Boxes shrank from 24.3 ounces to 24 and from 19 ounces to 18. Some boxes of Cheerios and Wheaties shrank as much as 1.5 ounces.
  • Bounty cut the number of towels on a roll from 60 to 52.


kcwebgirl kcwebgirl 9 years
that can only be good for us in the end considering the how oversized our proportions are.
frimpled frimpled 9 years
This is hilarious, I just noticed this the other day. They weren't sold out of the older large containers and they were stocking the smaller ones, and it was just depressing to see the products shrinking and prices staying the same. Plus, come on. At least get rid of the big ones first so the difference isn't so blatantly obvious...
snowbunny11 snowbunny11 9 years
I prefer this. I'd rather adjust my eating habits and work at being less wasteful than spend more money. If it means having a couple less ounces of ice cream or milk, fine. People who want more can buy more!
teagirl teagirl 9 years
Wow! Thank you for this information! I would have never known but now I'll try to be more aware of what I'm actually purchasing.
bluebellknoll bluebellknoll 9 years
Ok. I'll be the crude one. The headline with the photo is freakin' funny! hehehe The sneaky way they are shrinking down the sizes of stuff and charging the same price...not so funny.
inertia inertia 9 years
At least the products are on the shelves. Here in Japan there's a butter shortage. I haven't been able to buy butter for two and a half months. For a little while there was still expensive imported gourmet butter available, but now even that's gone.
soulight soulight 9 years
Isn't that truth. But this funny because the other day my bf and I went to CVS and they had a sale buy one get one free on Edy's ice cream. I mentioned that they looked smaller than usual, and he told me that it wasn't true. Haha see I was right! Anyways maybe this will make me rethink that ice cream should be a regular purchase during this time of year.
Shopaholichunny Shopaholichunny 9 years
LOL Minday. I agree! :D
MindayH MindayH 9 years
You is probably better for my waistline, so I am not going to complain about this one.
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