Scaling back is the road most taken during this weak economy. While we're reconsidering the way we spend our salaries, retailers are looking to downsize through the variety of brands stocked on their shelves.
According to The Wall Street Journal, supermarkets, drugstores and discount retailers are making the move "to cater to budget-conscious shoppers who want to simplify shopping trips and stick to familiar products." The makeovers includes reductions like Walgreen's cutting the types of superglues it carries to 11 from 25, and Wal-Mart halving the number of microwaveable popcorn brands.
All of this cutting back could be seen as a positive change for shoppers who feel overwhelmed and bombarded by too many choices. For others, it could mean settling for less than their favorite brands or having to shop elsewhere to find them.