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Snuggie, the Blanket With Sleeves

Brilliant or Baffling: Snuggie, the Blanket With Sleeves

Have you noticed there's been a whole lot of gab about a blanket with sleeves lately? The Snuggie ($19.95) has taken the infomercial scene by storm, though it's not the first invention of its kind. Two other blankets with sleeves were on the market for a few years before the Snuggie appeared in 2008.

The Snuggie has obviously captivated many, as four million units have sold since advertisements started rolling in October. The ads are memorably over the top, and Scott Boilen, president and chief executive of the company that makes the Snuggie, said, "We had seen products like these in catalogs for a while — even before the Slanket came out, I think. And we thought if we could put a clever commercial behind it and offer it at a better value price, then people would buy it."

What do you think of the blanket with sleeves — is it brilliant or baffling?

SalsaGirl SalsaGirl 8 years
They are very warm and comfy. I Love mine! It was a gift and I like it!
EvilDorkGirl EvilDorkGirl 8 years
Matdredalia, if you could knit them I bet they'd sell on etsy...
Matdredalia Matdredalia 8 years
I'm a little ashamed to say I want one. But then again I spend the majority of my time on the computer, and I'm always freezing my butt off and it is a pain to try to fit a blanket or afghan around me while trying to work with my hands. Wait, let me scratch all that. I'm going to *sew* one for half the price. I'd knit one, but I'm just not that talented yet.
lindssaurussss lindssaurussss 8 years
i like the scene where they are roasting marshmellows by the fire. they look like they belong in a wholesome CULT! haa
alcachino33 alcachino33 8 years
It's a robe you put on backwards.
smartiez smartiez 8 years
Haven't people ever heard of robes? I mean... seriously.
Squeaks26 Squeaks26 8 years
It's a robe on backwards. My friend and her sister have them. They live in an apartment where gas heat is included in rent. I would crank up the heat and wear shorts.
KWM KWM 8 years
I think its brilliant, I really want one!!
ilanac13 ilanac13 8 years
i've seen this infomercial for months now and every time i see it, i think that it's one of the most insane inventions ever. what's even funnier to me is that my boss really wants one.
EvilDorkGirl EvilDorkGirl 8 years
I'm totally getting a set of these for Bears season next year. Look for my hubby & me high-fiving each other in our Snuggies on the sideline.
Renees3 Renees3 8 years
i know people make fun of them, but until you've had one, you don't even know what you're missing! I actually have a slanket, but it's really the same thing. My BF got it for me a year ago and I use it all the time. It's my couch blanket and it really is nice to be snuggled up. It's not just a robe because your wouldn't use a robe as a blanket, it's not big enough. This covers your whole body and has arms so you can eat, read, whatever and still be snuggled up. I actually find it funny how so many people are so adamantly against it. I think it's convinient and comfy and don't see what's wrong with that
Smacks83 Smacks83 8 years
Um...isn't it just a backwards robe? Am I missing something?
verily verily 8 years
I think it's brilliant that they've successfully marketed a blanket with sleeves. I'm sure most of it was viral through Facebook and MySpace. I don't have one, but I have a blanket that zips up like a sleeping bag. It's wonderful.
aimeeb aimeeb 8 years
The most stupid thing I've ever seen.
Kelly-O Kelly-O 8 years
Seriously - it's called a bathrobe, they come in heavier fabrics during winter, and you do NOT wear them outside for any reason. If you are going to a football game, they make these amazing things called coats, and you can get them even at Wal-Mart.
starangel82 starangel82 8 years
Put a robe on backwards.
pharm_chick pharm_chick 8 years
they have this at walgreens, and when i actually saw it, i cant imagine people put money into it. it doesnt even look that warm!
aistea311 aistea311 8 years
this is a huge joke with my fam. Snuggie: for people who havent heard of blankets
Mojo-Jojo Mojo-Jojo 8 years
Ha Ha, a Jedi with no force! But it would be awesome to not have to drag my blanket all over the house with me.
chatondeneige chatondeneige 8 years
I used to just roll my eyes at these ads, but ever since I saw this ad, I can't help but crack up every singe time I see one. ;)
bluepuppybites bluepuppybites 8 years
I always joke that I am getting everyone in my family these for Christmas. I think that would be hilarious!
Spectra Spectra 8 years
The commercials for it are really funny, but I'd never buy one. Generally, if I'm using a blanket on the couch, it's not exactly THAT inconvenient to move my arms around. Throw an extra sweatshirt on or get a robe or something. They actually interviewed the guy that created the Slanket on QVC once. He was a college student and he made a prototype by cutting holes in a blanket so he could move his arms while covered up with a blanket in his cold dorm room. Kind of a neat idea, but yeah, if you DO get one, don't get a red'll look just like a Buddhist monk.
Frenched Frenched 8 years
The Snuggie commercials just CRACK me up. Especially that scene on the screencap for this article - they look like monks! Very silly. I congratulate the mastermind behind the Snuggie, though. Although it wasn't their original idea, they found a way to make LOTS of money from it.
wackdoodle wackdoodle 8 years
I prefer the Slanket. It's more stylish. (ha ha ha!) Nah these sleeved blankets come in handy for those of us who spend loads of time in Ice Rinks supporting either figure skaters or hockey players while they practice.
cubadog cubadog 8 years
Super creepy.
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