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Starbucks Says No to Breakfast and Cannibalization

Starbucks has been taking baby steps towards improving its business model and image, as proven with their recent $1 short brew testing and their latest announcement that they're getting rid of hot breakfast sandwiches. Truthfully, I never noticed they even offered breakfast sandwiches, but CEO Howard D. Schultz explained that they interfere with the smell of coffee. Well, at least I don't know what I'm missing. Anyone out there going to be enduring breakfast sandwich withdrawals? In other Starbucks news, they're reducing the number of US store openings this year from 1,600 to 1,175 stores. Mr. Schultz defended the decision when he said, “by reducing the number of openings, we expect to optimize our resources and potentially reduce cannibalization of our existing stores."


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briannescott briannescott 9 years
seriously, those sandwiches were so caloric...and cold.
ilanac13 ilanac13 9 years
i've never bought one of their sandwhiches but i notice that they are really popular at the starbucks in my office building. i wonder how that will effect the sales there..people will be very upset i'm sure since it's an easy stop when you get your coffee.
Bella73 Bella73 9 years
I love the breakfast sandwiches. Too bad they are not going to sell them anymore. I must say the quality of there lattes and mocha have gone done compare to other coffee places. My new favorite place is Blendz.
asco00 asco00 9 years
Their sandwiches and wraps are awesome, that's really disappointing. However I have often commented that at $2.95 a sandwich they can't be making a very big profit. I suspect it's more about profit and less about odor.
caligirl101 caligirl101 9 years
woops, sandwiches!
caligirl101 caligirl101 9 years
I tried one of their breakfast sandwichs once and thought that it wasn't that good.
AlyCat82 AlyCat82 9 years
Oh Well. They didn't have the sandwiches where I live. What a loss. Did he have to use the word "cannibalizaiton", though? Geez...that just sounds a little too gross and harsh for Starbucks.
Bananie83 Bananie83 9 years
So. Starbucks has breakfast sandwiches at SOME of their stores, as you have to warm them up, and some stores don't have "ovens" or whatver they warm them in. My favorite is the sandwich made with a wheat english muffin, low fat cheese, eggbeaters and turkey bacon. Too bad Starbucks is going to discontinue them.
kythera kythera 9 years
Uhhh what? They just got done building one in my area....right outside of my complex. I will never go to Starbucks after I went for the first time back in the mid 90s. Coffee should NOT be this hoity toity. I am a coffee nut, and THAT place is very low on my scale. I hate corporate coffeehouses with a passion. I'd rather just go to the local coffeehouse further down. /rant over
pklotus pklotus 9 years
The breakfast sandwiches are genious. Back move for starbucks, I will still go in to get my solo over ice though. There's nothing like Starbucks coffee.
taraevans94 taraevans94 9 years
In Buffalo they had breakfast sandwiches under glass and you would pick the one you wanted and they would toast it up for you. They used good quality ingredients and they tasted great. I haven't noticed them here in Cleveland, though. I'm not foo-foo drink buyer, I like my nice and strong Grande coffee with cream and that's it. Verona brew is my favorite! Strong, but smooth.
rhin rhin 9 years
Meh no more havarti, spinach and egg-on-a-muffin sandwiches? *cries* Who cares about the smell of their dang coffee...give me my breakfast sandwich! (The sandwich smell was not overpowering - perhaps it depends on where they have the microwave)
SeptemberLights SeptemberLights 9 years
Also, the smell of the sandwiches was never overpowering...I am so sad...:(
SeptemberLights SeptemberLights 9 years
I will miss the Spinach Florentine breakfast sandwich! I will miss their Black Forest ham and cheddar sandwich! I will miss their Roasted Tomato,spinach and Feta egg wrap! HOW CAN THEY DO THIS DO ME?!?!?!?!?!?!? I refuse to go to McDonalds! I refuse! Where will I get my gourmet breakfast fix now???? I am having a panic attack.
jennjennnbubba jennjennnbubba 9 years
I never noticed hot breakfast sandwiches before... or anything hot besides the drinks. I just always see the stale muffins, over priced cookies and not so to-die-for sweet things... but as long as I can get a Caramel Macchiato or Cinn. Dolce Latte, Im good.
brookrene brookrene 9 years
breakfast sandwiches? seriously? if i would've known i would've bought them! dang, i missed out!
chatnoir chatnoir 9 years
I love Starbucks. Never knew they had sammies but as long as they make me a Grande soy latte I am good to go. In my mind.. there isn't a starbucks close enough unless it's in my living room.
TrnSmleShiftRpt TrnSmleShiftRpt 9 years
I loved the breakfast sandwiches. :-( Sad to see that they are going.
juju4 juju4 9 years
Nooo! I love the low-fat turkey bacon sandwich! They are so filling and not completely awful for was such a better alternative to their muffins. :-( Boo!
Schaianne Schaianne 9 years
I don't go for the food, haha.
vinnie vinnie 9 years
wow....i hope you all got what I meant up there, because my fingers were moving faster than my brain!
vinnie vinnie 9 years
Starbucks food taste like it calls comes off the same truck. Nothing beats fresh baked on-site food.
ddene5713 ddene5713 9 years
PEET'S coffee and tea is better.
annebreal annebreal 9 years
I'm glad they're chilling out on building new stores. I've seen three new ones go up on my morning drive to school, and it's only a ten minute drive. And they're always either dead or only slightly busy.
Entertainment Entertainment 9 years
baaaaah! Noooo! This is terrible news - I have recently grown addicted to my hot sandwich fix in the morning. Now I'll have to build in extra time in the morning to find another place to get breakfast. I suppose there is always cooking at home =)
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