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Starbucks New Online Community

Is The New Starbucks Community a Smart Business Idea?

Well check you out, Starbucks. At its annual shareholder meeting yesterday, the under-performing company announced some initiatives that stray from what the brand has turned into as of late. I found the most intriguing idea to be their version of a social scene — just yesterday they introduced an online community, My Starbucks Idea, where customers like you can get in touch with employees and make suggestions. Not only that, but Starbucks' head honchos will contribute to a blog that will live on the site.

The new community is a natural fit for the revitalized image CEO Howard Schulz envisions for the company. In his opening remarks at yesterday's meeting he said, "We somehow evolved from a culture of entrepreneurship, creativity and innovation to a culture of, in a way, mediocrity and bureaucracy."

YumSugar has all of the details on the new coffee ideas that made caffeinated waves at yesterday's meeting, but before you check them out tell me if you think the new community makes good business sense.


Join The Conversation
greystonegirl16 greystonegirl16 9 years
As a Starbucks customer, I think this is a great way for PUBLIC feedback that allows the company to show how they are acting out the ideas submitted by the customers (the #1 comment - a rewards system . . . you'll see that now they're working on making one). As a Starbucks partner, it is exciting to see some things being commented on that are already in the works (everyone is complaining about the wifi . . . well, they announced a month or two ago that it will become free this spring, so everyone just chill, it's finally coming), and it is disappointing in others. I hate seeing customers say things like "bring back a free tall cup of coffee when you buy a pound of beans" because that never went away. It just points out how some store have fallen lax on the standards. Perhaps this public accountability will be helpful. A view from the inside? Some major changes are coming to Starbucks, and I am SO excited!!!
jamaicansuga jamaicansuga 9 years
I wish I can laugh to the bank like they are. Keep the good work up Starbucks
princessjaslew princessjaslew 9 years
i think the problem with starbucks is that its become so commercialized that people who used to frequent it are turned off.
mandy_frost mandy_frost 9 years
I am, as of now, the one "other." I think it's a good idea. Nobody has gone broke by starting an online community, but I doubt I'll contribute.
tiff58 tiff58 9 years
I might contribute- but only to tell them how lame it is that you have to pay for wireless internet at every Starbucks. What a crappy way to make a dime, IMO.
bigestivediscuit bigestivediscuit 9 years
How desperate.
ilanac13 ilanac13 9 years
i do;nt necessarily think that it's really going to make an impact. i think that starbucks has been around for a while - and rather successful for the most part - but people have figured out how to find alternatives - and that's kind of where the market is going. to have the type of interaction that they are thinking about - that's just not the most realistic thing - seeing as how we all know that in general our input isn't going to change anything.
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