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Starbucks Will Sell Instant Coffee

Will You Buy Starbucks's New Instant Coffee Packets?

In what Starbucks CEO Howard Schulz calls a "transformational event in the history of the company," packages of the brand's instant coffee will be sold in some stores beginning next month. The line of instant brew will be called Starbucks Via and it will be marketed with the idea that customers will be able to have a cup of Starbucks for under $1 (a pack of three will cost $2.95, and a 12-pack will sell for $9.95).

The move coincides with release of the stereotypically pricey company's version of a value breakfast meal, and it appears Starbucks's momentum to change its image is going strong. Will you buy the new instant coffee, or do you think it's going to be another failed attempt at luring customers back into Starbucks's struggling stores?


sunshine001 sunshine001 8 years
I don't like instant coffee at all, I rather go to Starbucks & have the real thing, or make my own at home!
xXFurygeistXx xXFurygeistXx 8 years
I don't like Starbucks very much in the first place. The only thing I like to drink from them is Mocha Fraps, and then, only in the glass bottles you can buy in the grocery store. They're like the Roman Empire. They've spread beyond their means, and now they're paying for it.
Kelly-O Kelly-O 8 years
Instant coffee is one of those things I personally consider an abomination. I have very rarely bought a plain coffee there, and prefer what's brewed other places (it's just too bitter for my taste, no matter where I visit.) Moving somewhere without a Starbucks has curbed my even-occasional mocha latte thing, and I can buy Tazo tea at Wal-Mart. We grind our own beans at home, and Eight O'Clock tastes just fine to me, thanks. Like someone else pointed out, they have pushed themselves into a much-too-large market and are now facing those consequences... one area I lived had three Starbucks in a half mile radius of one major intersection - that's excessive by any stretch of the imagination.
7showgirl7 7showgirl7 8 years
I agree with Marie-lee
sorrowja sorrowja 8 years
No I'm not really a big fan of coffee and when I do drink it I drink the not-so starbucks tasting FREE one in my office.
emalove emalove 8 years
Instant coffee is gross.
WeTheLiving WeTheLiving 8 years
I never buy regular coffee at Starbucks (I tried it once and it's gross), so I definitely wouldn't buy instant. But I do see a few people come in in the morning for the regular, so I could see people like that doing this. Unless they have a yummy instant white chocolate mocha, not gonna happen for me.
miss-malone miss-malone 8 years
No, no, no. I am not a coffee drinker, and definitely NOT a fan of Starbucks. I was glad to see so many votes for no.
margokhal margokhal 8 years
I don't like coffee at all...Starbucks is decent when it comes to their hot chocolate - but I still wouldn't buy this. And I don't think it will help.
ilanac13 ilanac13 8 years
i probably won't buy it because i don't really like instant coffee but i'm sure there's a really good market for it.
starangel82 starangel82 8 years
No thank you.
aimeeb aimeeb 8 years
I loathe this place.
RunninginBoston RunninginBoston 8 years
I'm willing to give it a try. I found some really good instant coffee mixes when I was in Hong Kong and New Zealand. They were better than a lot of regular coffees, so I'll give it a shot.
psychobabble psychobabble 8 years
I'm not a fan of instant coffee or Starbucks coffee. I do get the occasional latte there, but the straight coffee is just foul. Make it yourself at home!
marie-lee marie-lee 8 years
I am not a fan of Starbucks or instant coffee so I won't be trying this.
fuzzles fuzzles 8 years
I agree completely with Spectra. Not a fan of Starbucks, and even less of a fan when it comes to instant coffee. Make the real stuff at home, or hit up SuperAmerica for a decent joe.
magickalrealism magickalrealism 8 years
Instant coffee is just wasteful - no, I won't be buying it. Starbucks over-expanded to ridiculous proportions and bullied small businesses closed - both of which are unsustainable approaches to business. What's happening is a natural consequence of their business decisions; it's not like the company itself is in any real danger - but it is still hurting real people.
Spectra Spectra 8 years
Seriously, who's going to buy this? Instant coffee is bad enough as it is; who's going to pay a dollar a cup for that swill? You can go to a gas station and buy a cup of REAL coffee for $1.50 and it tastes way the hell better than Starbucks.
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