The other day, I was waiting in the checkout line when I found myself reaching into the grocery cart to restock something I didn't really need. The item was something I'd purchased in the past and didn't particularly enjoy, but it was on sale and I thought it couldn't hurt to give it another shot. Once we reached the register, I realized the likelihood of using it and actually being satisfied was slim to none.
According to the Associated Press, more shoppers are rethinking their cart's contents once they reach the checkout line. It might seem like a hard thing to measure, but store managers have noticed an increase in the time it takes for workers to restock the abandoned items. Joel Bines, a director at AlixPartners, a turnaround consultant, surmised that people "want to be in the act of shopping, but they don't want to be in the act of buying."
Have you been ditching items at checkout once you evaluate your wants vs. needs?