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Are Super Bowl Ads Worth the Money?

Every year at game time, advertisers commit millions of dollars for 30 short seconds of commercial airtime. They have a guaranteed audience of Super Bowl viewers, and the expensive ads have come to be a part of the overall tradition — people often talk as much about the ads the next day as the game's outcome. What do you think, are they worth their weight in ad dollars?

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lindssaurussss lindssaurussss 8 years
funny ads dont make me want to buy their products.
emalove emalove 8 years
I agree, Shydcgirl28.
aimeeb aimeeb 8 years
mlen mlen 8 years
these days there is so much hype over the commericals, with polls and rankings after the fact, that if a company has a good ad they will also get a ton of PR and exposure from all the hype. so yes, if the ads are good, it can be beneficial in terms of getting your name out there
melizzle melizzle 8 years
Most definitely. A guaranteed, targeted audience... an advertiser's dream.
chatondeneige chatondeneige 8 years
I still remember ads from years past, and while my personal memory of an ad, planted in my self conscious the next time I decide I need to utilize some product, isn't worth millions, the memory of millions of people probably are.
itsme3683 itsme3683 8 years
I think it's just hard to make a judgement on it as a regular person. I mean, it's easy to say that spending $3M for 30 seconds of airtime is a waste, but that's just a drop in the bucket compared to what these ads can make for a company. I mean, the Super Bowl is practically more famous for ads than football, so yeah, I'd say it's worth it. Especially when you consider that in some industries, advertising is the single biggest factor in how much they sell.
lilkimbo lilkimbo 8 years
I think it's worth the money, especially in this age. People actually watch the Super Bowl ads instead of fast forwarding on their DVRs like they do with lots of other ads. The wide-spread availability of the Internet also makes sure the best ads get viewed over and over again at no cost to the company.
shydcgirl28 shydcgirl28 8 years
I think that if it helps boost sales which helps folks keep jobs, then yes it worth the money.
Renee3327 Renee3327 8 years
I work in advertising and it really depends on the type of advertiser and what their goals are. The Superbowl is a huge stage for advertisers and a lot of people watch just for the ads - it really crosses all types of demo/geographics and can be great exposure. But you have to stand out to be remembered so your ad better be good, otherwise you just wasted $3M.
Lovely_1 Lovely_1 8 years
I do! You have NO idea HOW HIGH the reach is for target audiences! Come on, doesn't everyone remember the good ones still??
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