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Victoria's Secret Buys Advertising For 2008 Superbowl

Super Bowl Bringing Sexy Back with Victoria's Secret

After an eight-year hiatus from Super Bowl advertising, Victoria's Secret will run a 30-second ad featuring Adriana Lima during the game's second half. I'm someone who's in love with her DVR because it means less commercials, but the Super Bowl is one time that I actually don't mind ads because they're usually pretty creative and funny.

It's no wonder the lingerie company is reuniting their Angel's skin with pigskin. Victoria's Secret's sales have been down and the last time they ran a Super Bowl spot, 1.2 million people visited its website before the game had a winner. Oh, and let's not forget Valentine's Day is just around the corner!

Besides suffering sales, the company is facing increased competition. There's a new slew of hot bods following the as-much-skin-as-possible formula that is Abercrombie and Fitch. A and F's new concept is called Gilly Hicks, and its landing page reads: "Are you old enough? Our site shows a lot of skin. Therefore, you must be at least 18-years-old to enter this site."

Besides its younger shoppers, I'm not sure that Victoria's Secret has much to worry about in terms of lacy competition from Gilly Hicks. However, Victoria's Secret has its defense up with new and old competition alike. Jill Beraud, chief marketing officer of Victoria's Secret, talked about their gameplan when she said,"The more we see promotions out there, the more we believe we need to continue to build our brand and reinforce the notion of what is sexy."

Source and Source

Chica8a Chica8a 9 years
Happy thats its Adriana Lima! She is my FAV VS Angel!
aly007 aly007 9 years
They have decreasde in quality and increased in trashiness! Parents must shield their childrens' eyes just to walk past the store in the shopping mall. The 5 for $25 panties are almost transparent the quality of the cotton is so bad. I have noticed this decrease in quality in all of their stores (Limited, Express, etc.)
ccsugar ccsugar 9 years
Their bras and underwear are too expensive and the quality is not that great. I do own one boucle sweater that I really like, and I have a couple pairs of their yoga pants that I love. And WTF kind of name is Gilly Hicks?! That sounds like the lingerie department at Sear's that my 80 year old grandma would shop at...
Vanilla-Bean Vanilla-Bean 9 years
If I pay $40-$50 for a bra I want good quality. I like Victoria's Secret but not as much as I used to. Hopefully they will improve without raising their prices. Not a fan of the Pink line.
em1282 em1282 9 years
I have a hard time believing their sales have gone down, given the fact that it was crazy busy every time I went in there over the holidays...and given how much I buy when I go there!
UrbanBohemian UrbanBohemian 9 years
I think VS lingerie has fallen off a cliff.
angelinemarie angelinemarie 9 years
yay, i love victorias secret and the angels!
bythesea bythesea 9 years
Yay! She is my favorite angel!
veronicaraye veronicaraye 9 years
she looks hot! Go Adriana!
tee0206 tee0206 9 years
OMG, I just saw the Gilly Hicks website. My roommate is quite fond of the video. His words: "Do you know how many views this video's going to get? By me?" Interesting. I wish they were opening one around here, so I could check it out. I'm kind of surprised they're not opening one of their stores in the Columbus/New Albany area. I am a VS fan, though. I have the VIP credit card to prove it, ha.
bingkaycoy bingkaycoy 9 years
I don't think Abercrombie and Fitch is a competition and should they regard them as "competition", they shouldn't be worried. Even if VS sells clothing aside from their lingerie items, A&F has a different positioning strategy even if they used the same "sexy" theme in their ads.
dessharris dessharris 9 years
aimeeb I just wanted to let you know that if something breaks you can bring it back and they will let you exchange it. At least most will, sometime you get those people that aren't helpful at all, but from my experience they are very big about replace faulty items.
mguy414 mguy414 9 years
A few years ago I could not wait to get to buy stuff from Victoria's Secret, and now I can barely find anything and it makes me sad! All of their bras seem to cater to the "smaller chested" crowd and if I find a bra in my size that I'm willing to shell out $50+ for, it pushes my breasts up to my chin! Not a good look. I am really excited about Gilly Hicks! (I work at A&F so of course I am!) Their video didn't really do much for me, but I hope they come out with some really cute and fairly priced things.
kapikani kapikani 9 years
I love VS, but over the last few years I've noticed their undergarments lacking any quality. They used to have beautiful gowns, which were sexy and elegant at the same time. Now they're selling trashy lingerie (e.g. Sexy Little Things: Peek-a-boo bra and panty). I’m sorry for those of you who wear them, but I don’t know many women that actually do. Even their prices have skyrocketed; panties used to be 5 for $20 and now they’re 5 for $25. I also used to buy a lot of bridal gowns for friends or anyone I knew getting married. However that is not the case anymore. I wish they would change the quality of their products and lower the prices a bit. The one collection that I’ve seen a huge improvement in is their Body by Victoria line. Love it!
aimeeb aimeeb 9 years
VS is okay. I spent over $50 on a bra that broke after a week. Rip off.
emalove emalove 9 years
I like VS...I have some hot bra sets from there that I love.
uptown_girl uptown_girl 9 years
No wonder their sales have been slack, for one, their semi-annual sales have SUCKED the last two years. I used to spend at least $100 at each semi annual sale. And that was me cutting it down from the $200+ I actually wanted to buy. The last ones I have been to I TRIED to find stuff to buy, and couldn't find a damn thing. They had like 4 bras in my size (34C). As there used to be for TUBS of bras in my size. I have been ordering their boucle sweaters from their catalog, but honestly, that's about it.
SkinnyMarie SkinnyMarie 9 years
Im a Fredericks of hollywood girl myself.
Lovely_1 Lovely_1 9 years
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