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Victoria's Secret to Introduce New Everyday Collection

Victoria's Secret Has Your September Budget in Mind

Sexy has taken a backseat to saving in this economy. The majority of you would choose saving $50 more per week over having more sex, and the slip in Victoria's Secret's sales suggests that women aren't making lingerie a priority purchase. To remedy the hardship, the company plans on focusing on highs and lows in its upcoming sales strategy.

According to The Wall Street Journal, Victoria's Secret will introduce a new budget-conscious line of bras called the "everyday" collection priced at $29.50. The line will make its debut in stores next month. At the same time, the company will continue to push its more pricey BioFit 7-way bra that costs $49.50. It seems the brand is discovering that sensible can be pretty sexy, especially if it means boosting sales.

Image Source: Getty
Join The Conversation
lilkimbo lilkimbo 7 years
I see. I took those as not the same thing this article is referring to, since those are just a remake of the old cotton ones. Thanks for clearing it up. And yeah, I don't wear much Victoria's Secret, anyway. Every once in a while I will, but they don't really make much in my size.
luna08 luna08 7 years
I just looked it up on the VS site. They're the "new" cotton bras now 2/$40. Awful! I'm usually not a huge fan of VS quality to begin with, and only buy when I have coupons. Much prefer Cosabella. Their bras make your boobs look gorgeous! :)
lilkimbo lilkimbo 7 years
Also, I have to complain about a pet peeve of mine. I hate when a paid subscription is required to read a linked article. :oy:
lilkimbo lilkimbo 7 years
Luna, did you try on the old basic cotton bras or the new "everyday" one? It's my understanding that the new ones aren't going to be out until September. :puzzled:
luna08 luna08 7 years
I tried on the $29.50 bra...horrible! The underwire dug into me. Really painful, and the cotton was stiff and stood out from my breast at the edges. I then tried on the new Body bra, perfect!
Frenched Frenched 7 years
I agree, snarkypants. Let's hope this new "affordable" line isn't too cheap.
snarkypants snarkypants 7 years
dangit, i love the biofit. i was hoping they'd be dropping that price instead of making some crappy new line.
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