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When Holiday Cash is Better Than Gift Cards

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When Holiday Cash is Better Than Gift Cards It comes as no surprise that gift card spending may decline by 6 percent this year as shoppers are expected to purchase fewer gift cards for various reasons, including the feeling that gift cards are impersonal and to avoid added fees, according to the National Retail Federation. What can you do to assure that a gift that empowers choice keeps it value? Consider giving the equivalent in cash. There are great incentives for choosing cash over gift cards:

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